Experience

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  Red 31 Advertising + Design Bureau

  • Edenvale

  • Executive Creative Director

    • Aug 2016 - Present
    • Edenvale

    Clients: Gautrain, NAKO Systra, NAKO Group, Shanduko Bags, Isigodlo Properties, South African Institute of Professional Accountants (SAIPA)Duties Performed: I am actively involved in creating award-winning concepts, design and creating advertising and marketing strategies. My work for these clients covers the full-spectrum of the advertising landscape, including above-the-line, below-the-line and through-the-line, most notably OOH, radio, TV, print, emailers and social media.

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  BRAND et al

  • Pretoria, South Africa

  • Group Creative Director: Copy & Concept

    • Feb 2016 - Jul 2016
    • Pretoria, South Africa

    Clients: Makro, Redefine Properties, AVBOB, Key Health Medical Aid, CharkaDuties Performed: I was the creative director for the 13 companies within the Et Al group, and am responsible for concept creation and execution for all departments including digital, direct, through-the-line, copywriting and brand development. My role was to be client-facing and to present creative work to clients. I was also responsible for mentoring the creative team. My in-house team consisted of 15 individuals comprising art directors, designers, developers, freelance copywriters and account executives.

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  Mortimer Harvey

  • Paulshof, Johannesburg

  • Writer: Digital and Direct

    • Jul 2013 - Feb 2016
    • Paulshof, Johannesburg

    Clients: Absa Bank/ Barclays Bank, Altech Autopage Cellular, Virgin Money, Avios Credit Card, Doritos, University of Johannesburg, Avios Travel Rewards, Plascon, Smile Telecoms (Nigeria), Hospice (Pro Bono)Duties Performed: Mortimer Harvey is a direct response agency (where a blend of direct communication science with creativity is required). I was a senior writer, responsible for concept creation, client presentation and the overseeing of creative work. I worked closely with the creative director to ensure a high-end and high-quality product that gets results.Awards: Gold Assegai Craft Award [Absa Private Bank, Time Magazine], Silver Assegai Award [JSE, Get in the Game] and nominated to judge the Assegai Awards for three years running.

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  Proximity#ttp

  • Dunkeld, Johannesburg

  • Senior Copywriter

    • Jan 2007 - Jul 2008
    • Dunkeld, Johannesburg

    Clients: Cell C, Renault, Mazda, Tsogo Sun Gaming, SUNCOAST Entertainment and Gaming World, Hemingways Casino, Emnotweni Casino, Hewlett Packard, Hollard, Virgin Money, Virgin Airline, Toys R Us, Reggies, Babies R Us, The Rosebank, Tiger Wheel and Tyre, Childline, Chabad House, Apple iPodDuties Performed: direct specialist writer, conceptualising new ideas for client campaigns and client liaisonAwards: 3 Bronze Loerie Awards, Silver Loerie, Gold Loerie, Loerie Craft Certificate, Gold Echo (USA), Caples Finalist (USA), Gold Assegai Award, 2 Silver Assegai Awards and 2 Bronze The Online Publishers Association Bookmark Awards

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  Action Ambro's

  • Sunninghill, Johannesburg

  • Senior Copywriter

    • Nov 2005 - Dec 2006
    • Sunninghill, Johannesburg

    Clients: AIG, First National Bank, The Rand Show, Eskom and SAICADuties Performed: direct mail specialist writer, conceptualising ideas for adverts and writing copy.Awards: Bronze Sunday Times/ Business Times Marketing Excellence Award