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Elsha Marie Miguel is a seasoned marketing professional with extensive experience in e-commerce enablement, digital marketing, and store management. She has worked with prominent companies such as YSG Pte Ltd, Synagie, and Jet Commerce, and has a strong background in marketing, management, and operations. Miguel holds a Bachelor's Degree in Marketing/Marketing Management from the University of Perpetual Help - Laguna and has completed various certifications in leadership, training, and Excel.

Credentials

  • How to Successfully Lead a PMO
    LinkedIn
    Oct, 2023
    - Apr, 2026
  • Managing Temporary and Contract Employees
    LinkedIn
    Oct, 2023
    - Apr, 2026
  • Excel: Dashboards for Beginners
    LinkedIn
    Sep, 2023
    - Apr, 2026
  • Excel: Introduction to Charts and Graphs
    LinkedIn
    Sep, 2023
    - Apr, 2026
  • Excel Quick Tips
    LinkedIn
    Aug, 2023
    - Apr, 2026
  • Build Your Own Professional Training: Quick Start Guide
    LinkedIn
    Mar, 2023
    - Apr, 2026
  • How to Design and Deliver Training Programs
    LinkedIn
    Mar, 2023
    - Apr, 2026
  • What You Need to Know to Get Started with Your Training Program
    LinkedIn
    Mar, 2023
    - Apr, 2026
  • Leadership Mindsets
    LinkedIn
    May, 2022
    - Apr, 2026
  • (Philippine Marketing Association) Mall of Asia Arena
    -
  • JUAN UP: Leading Marketing Ideas to the Top Tanghalang Pasigueño
    -
  • Mad World 2014 “SELFIE: How to create meaningful Personalbrand
    -
  • TRENDSETTER MARKETING Next Big Thing Stratmark
    -

Experience

    • Philippines Ecommerce Enablement Lead
      • Dec 2023 - Present

      -Take charge of Store Management of Assigned Brands on E-commerce Marketplaces. -Work closely with the relevant internal stakeholders to execute strategies and maintain high service quality for customer satisfaction.-Create, plan, and execute digital marketing plans for campaign launches, and collaborate with stakeholders to put together a plan of action for successful execution and to maximize revenue and profit.-Manage Customer Service chat platforms to ensure Excellent Customer Experience of the Assigned Brands. Monitor and respond to customer reviews on marketplaces.-Work closely with Warehouse Team to ensure Inventory is Inbounded and Orders are Shipped-On-Time.-Providing Onboarding to Assigned Brands on Marketplaces, Product Listing and Campaign Registration.-Monitor and Analyze competitor product sales to provide insights to Brand Owners for them to make effective business decisions.-Review and align current strategic plans with Brand Owners, develop resource allocation plans and implement a targeted strategy according to requirements.-Responsible for monthly reporting, profit & loss reporting, setting of performance measurement/matrix to measure the well-being of the marketplace launch.Ensuring Assigned Brands are performing above marketplace KPIs.

    • Singapore
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Assistant Manager, Seller Governance
      • Jan 2023 - Dec 2023

      -Run regular cadences with the CDM Executives and Team Leads to guide and nurturethe team’s growth-Manage team capacity and facilitate team allocation between accounts and Brands-Work hand in hand with the CDM Team Leads to develop and govern programs, andtrainings, that deepen the team’s channel expertise and performance.-Work closely with the Academy team to design, create and refresh training modulesto form the knowledge base of platform seller tools, brand guidelines, internalprocesses, new business processes, industry developments, and best practices-Improve ways of working through templates for product creation, store banneruploading and seller tools management workflow as well brand/task allocation(including virtual workforce) to optimise processes and support consistentperformance-Propose performance indicators and measurement tools to monitor Brand health andthe quality of service provided-Conduct store checks and audits to ensure team members timely execution of storeoperations-Review and analyse channel promotions calendar, content & marketing data, and useyour findings to improve strategies-Always ready to lend support and hands on during campaigns and peak periods-Responsible for CDM Store Excellence and Governance, Talent on demand andIncubation & Onboarding.

    • Regional Team Lead - Channel Development Management | SME
      • Sep 2021 - Dec 2022

      Manage team for the tasks and targets·Guide the team for the SOP and training needed for the tasks·Overall see the performance of the team·Ensure the timely execution of store operations·Develop Assigned Stores in Accordance to Best Practices·Platform Insights and Expertise

    • Customer Store Development Executive - Regional
      • Jan 2021 - Aug 2021

      .Ensure the timely execution of store operations·Mastery of online platforms' seller centers (Online platforms refer to Lazada, Shopee, Zalora,Brand.com, etc);·Develop and upload product listings for assigned stores in accordance to best practices; andMaintain promotions for assigned stores and perform ROI analysis for future learnings.2.Develop Assigned Stores in Accordance to Best Practices·Perform analysis on traffic and clickthrough rates on Stores / Shop in Shop (SIS) for BrandPartners with ultimate objective of increasing conversion rates;·Refresh store layout 3x per year or when necessary; and·Develop festive / campaign store for assigned Brand Partners so as to improve consumer journeyand to drive conversion to increase GMV (Gross Merchandise Volume).3.Platform Insights and Expertise·Expert of all platforms' tools and new developments and ensure stores are updated with all newdevelopments·Negotiate trade terms and margins with customer to achieve win[1]win scenario; and·Assist in the development of best practices for showcase and learnings for regional sharing.

    • Operations Management Officer
      • Jul 2020 - Jan 2021

    • Store Operation Officer
      • Mar 2019 - Feb 2020

       Update the SIS of Rock Space Philippines at platform which is the LAZADA / SHOPEE. Monitor the Rock Space Philippines time to time. Maintain the 100% score card, ship on time and chat average of Rock Space Philippines. Plan and execute ahead of time the upcoming campaigns of LAZADA / SHOPEE. Join the campaign/s, flash deals, slash it or other promotions of LAZADA / SHOPEE whether its small or big. Stand as the intermediary of brand and the platform. Ensure the alignment of the brand and platform. Keep the good relation of brand and Jet Commerce.

    • Operations Team Lead
      • Feb 2017 - Mar 2019

       Lead the Team to ensure the good performance of the employees. Send the report for the productivity of the team. Motivate the employee on their task within the company. Ensure the quality of the targets. Handled the escalations of any issue regarding on the KPI. Monitor their daily and weekly target. Encourage the employee to have their positive minds in terms of their works

    • Senior Content Writer
      • Jun 2015 - Feb 2017

       Researcher for the description or highlights of the product. Encoder the information of the SKU's. Uploader the SKU's to the Seller Center. Provider and editor the images of the product. Collaborate the KAM's / VA's for the information of the products that they want to upload to the account of their sellers. Communicate the sellers for the updates of their products.

  • Lazada Group
    • Makati City
    • Content Writer
      • Oct 2014 - Jun 2015
      • Makati City

       Researcher for the description or highlights of the product. Encoder the information of the SKU's. Uploader the SKU's to the Seller Center. Provider and editor the images of the product.

Education

  • 2010 - 2014
    University of Perpetual Help - Laguna
    Bachelor’s Degree, Marketing/Marketing Management, General

Suggested Services

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Industry Focus. “Retail”

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