Experience

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  Paradigm Wellness

  • Charlotte, North Carolina, United States

  • Executive & Life Coach

    • Sep 2019 - Present
    • Charlotte, North Carolina, United States

    I support professional women to thrive in all areas of their life. My specialty is working with high achieving women who feel stuck, exhausted and over scheduled. Together we go on a 6-month journey to uncover what is at the root. We don't deal with the symptoms. We generate momentum quickly and build fast results. https://www.paradigma2.com/wellness

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  Elevation Church

  • Volunteer

    • 2009 - Mar 2020

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  Antilla Place

  • VP, Board of Director Antilla Place

    • 2001 - 2019

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  Mower Agency

  • Charlotte, North Carolina Area

  • Account Director

    • Oct 2013 - Jul 2018
    • Charlotte, North Carolina Area

    Clients: Daimler Trucks North AmericaLead Agency of Record relationship for Daimler Trucks North America (DTNA) across 3 major brand divisions including Freightliner On-Highway, Freightliner Vocational and Detroit.EMA is a digitally powered, fully integrated marketing services agency with best-in-class capabilities in marketing communications. Our deep audience knowledge and experience has helped clients build their brands, engage customers and generate revenue.EMA is recognized as one of America's top 20 independent agencies working with some of the world's top brands in both the business-to-business and consumer arenas.

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  Mythic

  • Charlotte, NC

  • EVP, Managing Director

    • Mar 2011 - Apr 2013
    • Charlotte, NC

    Clients: UnitedHealthcare, Time Warner Cable, Wells FargoFull service marketing agency specializing in targeted, customer-centric solutions across digital, mobile and direct channels. Consultative and strategic style business approach with a laser focus on measurement and analytics. Support growing multicultural practice to reach US Hispanic market through ROI building strategies.

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  Accentmarketing

  • Miami, FL

  • Group Account Director

    • 2002 - Feb 2011
    • Miami, FL

    Clients: US Navy, Dunkin' Donuts, Alltel Wireless, Dewar’s 12, Chivas Regal, Valvoline, Farmers Insurance, General Motors • Oversee US Navy & Alltel Wireless Hispanic accounts from strategic planning, branding, creative, broadcast, account services, events, interactive and PR• Develop Bilingual/Spanish language marketing communications strategies to work synergistically with general market brand positioning - Key member in launch of Navy’s 2009 re-brand A Global Force For Good/Al Servicio del Bien - Supported Dunkin' Donuts 2010 Hispanic business plan development that will evolve client into major QSR player by 2015• Responsible for driving client business growth and reporting positive ROI - Support Navy clients to achieve Hispanic recruiting goals YOY since 2002 despite difficult recruiting environment; Surpassed goals by 114% in 2008, 108% in FY 2009 - Alltel Wireless Hispanic outreach initiatives grew new customer acquisition to 25% (’08 to ‘09) - Grew GM/Chevy experiential program leads by 150% (’07 to‘08)• Serve as Hispanic brand ambassador for clients, identifying unique opportunities, build partnerships and network with key national Hispanic organizations such as USHCC, LULAC, NCLR, MAES, SHPE, HENAAC and HESTEC• Actively contribute to new business pitches from planning, research to presentation• Maintain strategic big picture & key client relationships while managing staff of 5 AS/AE’s as day-to-day account drivers• Won national ADDY’s (Silver & Gold) for Alltel’s “Camouflage” OLM campaign and US Navy’s Hispanic College Tour in 2008

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  The Marketing Store

  • Miami, FL

  • Account Supervisor

    • 2000 - 2002
    • Miami, FL

    Clients: Shell Oil, Johnnie Walker Red & Black Label, Western Union• Managed implementation of Johnnie Walker’s “Keep Walking” loyalty program in Spanish language Caribbean markets inclusive of local advertising, in-store POS, on-premise activations and street team marketing tactics• Supported Shell Oil experiential marketing efforts in Caribbean & Central America; in-store POS, loyalty programs and sales team training manual• Developed & executed event marketing outreach for Western Union in New York City • Supervised all program activity from planning, creative development, in-market implementation, monitoring & reporting• Coordinated POS production with suppliers in Latin America and U.S.A. • Serve as day to day liaison with clients, manage status grids, budgets, etc

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  Estratega

  • Monterrey, Mexico

  • Account Executive

    • 1999 - 2000
    • Monterrey, Mexico

    Clients: Tecate, Dos Equis, Sol, CEMEX, Carlos ‘n Charlie’s• Managed bilingual event marketing campaign for Sol, Dos Equis and Tecate Imported Beer• Assisted in the development of bilingual creative concepts for print ads and POP materials• Coordinated production of Sol/Dos Equis premiums• Translated Spanish/English catalogs, brochures, presentations, and invitations for agency accounts

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  CITI Value in Real Time

  • Monterrey, Mexico

  • Account Executive

    • Oct 1998 - Dec 1999
    • Monterrey, Mexico

    • Developed company brochure, video and promotional posters for sales team• Managed media relationships to obtain coverage in local newspapers and magazines• Compiled company internal newsletter • Coordinated company events