Experience

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  Genolier Innovation Hub

  • Genolier, Vaud, Suisse

  • Responsable Marketing & Communication

    • Nov 2023 - Present
    • Genolier, Vaud, Suisse

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  m3 IMMOBILIER

  • Switzerland
  • Real Estate
  • 1 - 100 Employee

  • Event Hospitality & Business Development Manager

    • Feb 2023 - Oct 2023

    • Management of banquets & BtoB events• Analysis, design, coordination, and operational and administrative monitoring of events• Preparation of catering/event commercial offers• Artistic direction of events (decoration, concepts, entertainment)• Development of partnerships with local institutional and cultural stakeholders (CCIG, Geneva Tourism Foundation, Cultural Actors, DMC, Event Agencies...)• Client retention and acquisition of potential business• Market trend monitoring, competitive intelligence• Management and enrichment of the CRM HubSpot databaseExamples of events:- Julius Baer: Business Lunch and Summer Cocktail Party 2023- Trafigura: Business Dinners 2023- Geneva International Film Festival (GIFF) - Partners Cocktail 2023- MB&F: Summer Party 2023- Grisoni Zaugg SA: Lake Parade 2023

  • Marketing Manager

    • Jun 2022 - Feb 2023

    MARKETING STRATEGY• Development of marketing strategies for various entities within the m3 group aligned with the company's business objectives.• Project management for new products and services, from market research to commercialization: strategic evaluation of new projects, target customer definition, identification of all KPIs related to the business model, business plan development, product and service launches, performance monitoring, and improvement plans.• Close collaboration with sales teams and department heads across the group (Real Estate, Services).• Competitive analysis in our various sectors of operation (real estate, dining, services) to make improvements to the marketing mix of existing products and services.• Coordination of marketing actions and communications for new products and services in collaboration with cross-functional and business teams. Creation of effective marketing communication plans and promotional campaigns for all group brands.• Monitoring and analysis of key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.DIGITAL• Management, definition, and implementation of digital strategies for different companies within the m3 group.• Responsible for modeling the media mix and budget allocation between offline and digital channels to maximize return on investment (ROI).• Management of search engine optimization (SEO), online advertising (SEA/paid), and email marketing campaigns (Real Estate/Security). Lead generation and brand awareness.

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  Manotel Hotel Group Geneva

  • Région de Genève, Suisse

  • Senior Digital Marketing & Communication Manager

    • Jan 2019 - May 2022
    • Région de Genève, Suisse

    DIGITAL- In charge of developing online visibility and business for all companies’ channels (websites, blogs, social medias)- CRM- E-commerce orientations (OTA, PMS, Booking Engine, website)- Define and implement digital strategies - Implement and manage the improvement of customer’s digital experience on each platform (UX)- Create relevant and viral content depending on the audience (photos, videos, animations)- Manage SEO, SEA and emailing campaigns- Follow-up of stakeholders and agencies (briefing, planning)- Measure, monitor and report performances of digital marketing initiatives (ROI)BRAND CONTENT- Responsible for overall program timeline and management of day-to-day branded content campaign workflow.- Responsible for maximizing content performance by implementing, monitoring and optimizing promotional plans across owned, offsite, social and paid channels.COMMUNICATION & EVENTS- Develop, manage and deliver each company’s external and internal communication plan- Advise on the best practices of the brand marketing and communication- Be the “brand guardian” for each company: help develop and maintain each brand identity through design, language and guidelines- Elaborate and implement cross-functional communication projects and campaigns- Organize and coordinate events (afterworks, press conferences, concerts, inaugurations)- Manage photoshoots and video productions- Develop corporate communication tools : catalogs, magazines, flyers...PRESS RELATION- Develop relationships with relevant national and regional press contacts to ensure the good running and quality coverage of initiatives and messages. Enhance brand reputation- Develop and maintain a strong pipeline of pro-active stories in the form of press release, article, or crafts written by hands- Define an influencing strategy with local and European influencers- Day-to-day management of a PR and communication agencyManagement of a Social media Manager & a Marketing Trainee.

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  Immosynergies Holding

  • Région de Genève, Suisse

  • Marketing & Communication Manager

    • Apr 2017 - Nov 2018
    • Région de Genève, Suisse

    DIGITAL- In charge of developing online visibility and business for all companies’ channels (websites, blogs, social medias)- Define and implement digital strategies for each company - Implement and manage the improvement of customer’s digital experience on each platform- Create relevant and viral content depending on the audience (photos, videos, animations)- Manage SEO, SEA and emailing campaigns- Follow-up of stakeholders and agencies (briefing, planning)- Measure, monitor and report performances of digital marketing initiatives (ROI)COMMUNICATION & EVENTS- Develop, manage and deliver each company’s external and internal communication plan- Advise on the best practices of the brand marketing and communication- Be the “brand guardian” for each company: help develop and maintain each brand identity through design, language and guidelines- Elaborate and implement cross-functional communication projects and campaigns- Organize and coordinate events (afterworks, press conferences, concerts, inaugurations) - Manage photoshoots and video productions - Define and develop corporate communication tools, including catalogs, magazines, flyers, brochuresPRESS RELATION- Develop relationships with relevant national and regional press contacts to ensure the good running and quality coverage of initiatives and messages. Enhance brand reputation- Develop and maintain a strong pipeline of pro-active stories in the form of press release, article, or crafts written by hands- Define an influencing strategy with local and European influencers- Day-to-day management of a PR and communication agencyManagement of the global marketing and communication budget.Management of a Junior Communication Coordinator.

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  TANDEM Advertising - Corporate Branders & Bloggers - Genève

  • Région de Genève

  • Senior Digital Account Manager and Brand Content

    • May 2015 - Apr 2017
    • Région de Genève

    - Account Manager of 20 companies operating in different sectors (real estate, construction, health, food, decoration)- Manage digital strategies of blogs, websites and social medias-UX design, lead generation, AB testing - Monitor digital brand reputation on different channels- Coordinate stakeholders and in-house developers on websites and blogs (web design, programing) - Manage photoshoots and movies (from storyboard to delivery)- Define and implement SEO strategies- Creation of quotes and invoicesManagement of 2 Junior AssistantsAssistant of the Agency Director in business development

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  GRAHAM Watches

  • La Chaux-de-Fonds

  • Marketing & Communication Coordinator

    • Feb 2012 - Oct 2014
    • La Chaux-de-Fonds

    • Define 360 degrees worldwide advertising strategy (print, online, outdoor) in accordance with the commercial team• Coordinate advertising on different markets (EU, USA, Asia)• Manage photoshoots and movies (PR and products)• Elaborate product tools (instructions for the use, product presentations)• Develop marketing tools (brochures, catalogs, commercial guidelines)• Organize seminars, fairs, international events (Baselworld, Baja 1000, Spengler Cup, watch exhibitions)Supervision of a traineeElaboration and follow-up of the marketing & communication annual budget

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  Chopard

  • Meyrin

  • Training Project Coordinator (Maternity Leave)

    • Sep 2011 - Jan 2012
    • Meyrin

    • Develop training tools for trainers worldwide• Manage a training platform and coordinate with stakeholders for update and development• Assist the Training Director in the day-to-day delivery (invoices, presentations…)• Train the Trainers on training tools

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  Alliance Francaise de Brisbane

  • Région de Brisbane, Australie

  • Event Manager

    • Aug 2010 - Aug 2011
    • Région de Brisbane, Australie

    Event Manager for the "Brisbane French Festival" (Annual Festival)• Coordination and updating of the Festival's digital platforms (website, social media, exhibitor interface).• Local public relations management (interviews, articles, press releases...).• Recruitment and supervision of all festival volunteers.• Management of relationships with various exhibitors and festival partners. Development of contracts, operational follow-up...

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  TAG Heuer

  • La Chaux-de-Fonds

  • Marketing and Communication Assistant

    • Sep 2008 - Aug 2010
    • La Chaux-de-Fonds

    Marketing & Communication Assistant for TAG Heuer's 150th Anniversary.• Responsible for the TAG Heuer Museum (scenography, guided tours, animations...)• Enrichment of museum collections in collaboration with the collections manager• Assisted the PR Director in organizing international events (roadshows, 150th anniversary celebrations, Baselworld)• Contributed to the creation of a publication with Assouline Publishing House on the brand's history.• Coordinated product photoshoots (Watches and accessories - Packshot, Ambiance, and Soldiers)• Updated TAG Heuer.com website, Intranet, and Press Room.• Supported the Digital Marketing Manager: Created visuals for social media, provided assistance.Key Events I worked on:- TESLA International Roadshow for TAG Heuer's 150th Anniversary: Worldwide traveling exhibition.- Baselworld March 2009: Presence of Leonardo Di Caprio, brand ambassador.