Experience

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  Huda Beauty

  • Dubai, United Arab Emirates

  • Global Affiliate and Partnerships Manager

    • Nov 2023 - Present
    • Dubai, United Arab Emirates

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  Mollie

  • Amsterdam, Hollande Septentrionale, Pays-Bas

  • Global Partner Marketing Manager

    • Jun 2022 - Nov 2023
    • Amsterdam, Hollande Septentrionale, Pays-Bas

    - Build and nurture strong relationships with strategic partners, including agencies, SaaS partners, and e-commerce platforms.- Develop comprehensive Go-to-Market plans that drive mutual success and collaborate on co-marketing initiatives, events, and sales collaterals.- Create and implement effective marketing strategies and campaigns to promote Mollie's services through partner channels.- Implement new foundational processes within the team, facilitating a seamless transition from manual operations to fully automated tasks and ensuring scalability.- Measure and analyze campaign performance to optimize marketing efforts.- Work with internal teams to ensure alignment and synergie in partnership initiatives.

• 

  adidas

  • Germany
  • Sporting Goods
  • 700 & Above Employee

  • Manager Partnership Marketing - Affiliates

    • Jul 2021 - Jun 2022

    In this role I am supporting the Partnership Marketing team and translating the Affiliate Marketing strategy for adidas and Reebok as well as commercial propositions into action in Europe. I am responsible for the operational management, growth and development of the Affiliate Marketing channel and ensuring the team of regional managers delivers against targets. Key Responsibilities: • Responsible for the Affiliate Marketing yearly forecast, budget phasing and outcome in Europe.• Contribute to, implement, and guard the overall Affiliate Marketing strategy. • Responsible for driving growth in the Affiliate Marketing channel in 19 markets.• Ensure final output is KPI-driven, consumer-centric, brand enhancing and relevant across markets. • Evaluate the performance and ROI of all campaigns and translate the findings into action.• Drive testing, reporting, optimization, and analysis on Affiliate Marketing to identify key levers and opportunities for improvement.• Increase adidas' full-price business in Europe through creative content publishers campaigns and by establishing an influencer-based affiliate program.• Manage, train and provide strategic and operational guidance to the Affiliate Marketing team to identify opportunities in all areas and enable them to be successful.

  • Senior Specialist Partnership Marketing - Affiliates

    • Sep 2018 - Jul 2021

    As a Senior Specialist Partnership Marketing I am responsible for the Affiliate Marketing Channel performance for both adidas and Reebok in the Southern European markets (FR, ES, IT, PT, GR).My responsibilities include :- Establishing long term effective and profitable relationships with our key affiliate partners across different verticals : loyalty/cashback, influencers, blogs and comparison shopping engines- Driving innovative campaigns with our new or existing affiliate partners to support channel targets- Liaising with internal teams to ensure cross-channel alignment, innovation and wider corporate support- Driving tests, analysis, optimisation and reporting on Affiliate Marketing performance to identify key levers and opportunities for improvement- Creating a region specific yearly net sales and budget forecast based on partners and business segments within the region

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  Saleduck - Deal Community

  • Malaysia
  • Technology, Information and Internet
  • 1 - 100 Employee

  • Country Manager Belgium & Switzerland

    • Jul 2017 - Sep 2018

    As a Country Manager for Saleduck, I was managing the French speaking team and led the expansion of the online deal community in both Switzerland and Belgium.My responsibilities :- Managing day-to-day operations for Soldesduck.ch & Soldesduck.be.- Establish, develop and maintain relationships with advertisers and affiliate networks, in order to successfully promote new campaigns, negotiate exclusive promotions and implement products feeds on our site- Creation of “tailor-made” exposure plans, in order to fit the advertiser’s needs- Maximising long-term growth and profitability of the french speaking markets - Defining content strategy for the french speaking sites, blog, newsletter and social media channels.- Analyse, monitor and report Soldesduck.ch and Soldesduck.ch traffic and sales, and optimising website content.- Use of multiple web analytics tools : Google Analytics, Google Search Console, Search Metrics, Keyword Planner, Positionly, Majestic…- Creating and implementing online marketing campaigns.- SEO optimisation & assisting setting up SEA campaigns- Managing and training Belgian and Swiss team.

  • Online Editor Belgium & Switzerland

    • Sep 2016 - Jul 2017

    - SEO- Affiliate Marketing- Email Marketing- Copywriting- Social Media Marketing- Graphic Design

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  TravelBird

  • Région de Amsterdam, Pays-Bas

  • SEO specialist

    • Mar 2016 - Sep 2016
    • Région de Amsterdam, Pays-Bas

    - Creation of SEO-optimized content for the website and blog- Working on PR campaigns- Developing new off-page optimisation strategies for the Belgian domain- Establishing content collaborations

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  Fitness Park Bordeaux

  • Région de Bordeaux, France

  • Webmarketing and Communication specialist

    • Sep 2013 - Aug 2014
    • Région de Bordeaux, France

    - Digital content strategy and creation- Social media management - Design for print and web (Photoshop, Indesign, Illustrator)- Email marketing (Mailchimp)

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  Mairie de Gruissan

  • Gruissan

  • Communication officer (intern) at Gruissan Tourism office

    • Jun 2012 - Jul 2012
    • Gruissan

    -PR -Conception and redaction of the city’s agenda,-Interviews and photography-Partnerships management- Web editing