Experience

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  Progym Solutions

  • South Africa

  • Sales Director

    • Oct 2023 - Present
    • South Africa

    Elmien Vermeulen stands as a luminary in the fitness industry, currently spearheading sales strategy and operations as the Sales Director at Progym Solutions, South Africa's premier provider of cutting-edge fitness equipment solutions. With a career inception in 2008 as a sales consultant at ...

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  Evolve Health & Fitness

  • Sales Executive

    • Jun 2021 - Oct 2023

    Market 15 international gym equipment brands to 10 countries in Southern Africa, specializing in the hospitality industry. Manage key accounts with prominent hotel groups such as Hilton, Marriott, Protea, and others. Act as the primary point of contact for hospitality clients, providing tai...

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  Stellenbosch University

  • South Africa

  • Sales and Marketing Manager

    • Jan 2019 - May 2021
    • South Africa

    Management of all sales and marketing at Maties Gimnasium. I manage a team of 9 employees which includes the front of house staff and the sales team. I develop the marketing strategy for the gymnasium every month and I am responsible to achieve budgets and customers care service.Responsibilities:...

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  Virgin Active

  • United Kingdom
  • Wellness and Fitness Services
  • 700 & Above Employee

  • Sales and Marketing Manager

    • Mar 2016 - Dec 2018

    I am the Sales and Marketing Manager of Virgin Active Stellenbosch. Jan 2017 my team and I was victorious in writing the largest sales budget in the health and fitness industry in South Africa. 515 sales in one calendar month.Reference: Gulam Sawant 0799938197

  • Sales and Marketing Manager

    • Dec 2014 - Feb 2016

    Sales and Marketing Manager at Waterstone Virgin ActivePeriod: December 2013 – September 2016In December 2013 I received a promotion to manage the largest Virgin Active sales office in the Western Cape at Waterstone Club in Somerset West. We managed to turn the sales around and the club made budget for the first time in 18 months in my 3rd month as manager.Reference: Wiaan Van Jaarsveld (076 408 9583)

  • Sales and Marketing Manager

    • Nov 2011 - Nov 2014

    Sales and Marketing Manager at Paarl Virgin Active:From my position as Sales and Marketing consultant I was promoted to Sales and Marketing Manager of Virgin Active Paarl. When I arrived at the club their sales office was in the position where it had missed budget for 20 months in a row. In my second month we hit budget for the first time and we have done so three more times over the past 7 months. The other months, was very close as well. I have appointed and trained new staff members.Reference: Wiaan Van Jaarsveld (076 408 9583)

  • Sales Consultant

    • Aug 2006 - Nov 2012

    Virgin Active Waterstone Flagship Club, Somerset West and Virgin Active Stellenbosch:Period: August 2011 – November 2012Work responsibilities: Sales & Marketing, Cold calling, generating new leads, corporate health days, promotions. Virgin Active Waterstone, Somerset West, is the latest addition of exclusive flagship clubs in South Africa. It lies third on the list after Sandton.I was one of the consultants that helped to open the Stellenbosch club. During this time I was the record holder of the most sales ever in Virgin Active by a Sales and Marketing consultant in one month.Reference: Sherman Voges (0727640670)

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  CMI

  • Bloemfontein Area, South Africa

  • PR and National Coordinator

    • Feb 1997 - Jul 2006
    • Bloemfontein Area, South Africa

    I was the public relations officer for CMI Academy in Bloemfontein. I had to organize their annual touring schedule and do the PRO work relating and linking with various organizations. I was responsible for general administration in the office. I was also involved with the development of FET curr...