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Elmer Dela Cruz is a seasoned creative professional with 20+ years of experience in art direction, branding, and design. He has led teams in various roles, including Creative Director, Design Director, and Owner/Designer, and has worked with numerous clients across industries. Elmer holds a Bachelor of Fine Arts degree from the University of Washington.

Experience

  • Graphiti Associates
    • Greater Seattle Area
    • Creative Director
      • May 2021 - Present
      • Greater Seattle Area
  • EDC:Made
    • Greater Seattle Area
    • Owner / Designer
      • Apr 2018 - Present
      • Greater Seattle Area

      Independent Creative Consultant and Designer.

  • True Brands
    • Seattle, Washington
    • Creative Director
      • Apr 2019 - May 2021
      • Seattle, Washington

      Leading visual direction for design, photo and video teams for hard goods, consumable products and retailer programs. Management of creative content and creative project driven teams for Blush, Cakewalk, Collins, Foster & Rye, Host, Pinky Up, True, True Zoo, Twine and Viski brands. Mentor and...

  • GNRL.QTRS
    • Seattle, Washington
    • Creative Director / Partner
      • Jan 2009 - Dec 2020
      • Seattle, Washington

      Co-founder & Creative Director of Seattle-based clothing brand.

  • Expedia Group
    • Greater Seattle Area
    • Senior Art Director
      • Jun 2018 - Nov 2018
      • Greater Seattle Area

      Senior Art Director working on Expedia brand guidance and governance.

  • Rational Interaction
    • Seattle, Washington
    • Creative Director
      • Oct 2017 - Mar 2018
      • Seattle, Washington

      Champion and foster cross disciplinary approach within agency. Partner with strategy to define a strategic and creative POV for the team. Lead the creative oversight for clients. Formally mentor design team.KEY CLIENTSAmazon Business, Amazon Global Selling

  • Retail Voodoo
    • Seattle, Washington
    • Design Director
      • Jul 2017 - Oct 2017
      • Seattle, Washington

      Develop, maintain and grow client relationships in partnership with new business, strategy and client service teams. Lead the creative oversight for clients. Formally mentor design team.KEY CLIENTSEssentia Water, Hella Cocktail, Kar’s Nuts, Wedderspoon

  • Hornall Anderson
    • Seattle, Washington
    • Associate Creative Director
      • Oct 2015 - Jun 2017
      • Seattle, Washington

      Develop, maintain and grow multiple client relationships. Partner with new business team to build new relationships. Partner with strategy to create a POV for the team. Lead the creative oversight for clients beyond a single initiative. Formally mentor designers and design directors.KEY CLIENTSAm...

  • Tether Inc
    • Seattle, Washington
    • Design Director
      • Jul 2012 - Oct 2015
      • Seattle, Washington

      Lead translation of business and brand objectives into innovative ideas and design solutions. Provide mentorship and professional development opportunities for design team. Critique, inspire and lead innovative thinking.KEY CLIENTSFreshly, IslandWood, Luvo, Mojio, Rumble, SnapFish

    • United States
    • Design Services
    • 1 - 100 Employee
    • Design Director
      • Oct 2009 - Jul 2012

      Lead teams of designers in branding, packaging, exhibit and experience design.KEY CLIENTSCraft Brew Alliance, Frito Lay, NY Knicks, Tropicana Entertainment, Under Armour, Washington Wizards, Widmer Brothers Brewing

    • Senior Designer
      • Apr 2000 - Oct 2009

      Branding, packaging, exhibit and experience design.KEY CLIENTSFrito Lay, K2 Skis, Microsoft, Seattle Supersonics, Space Needle, Widmer Brothers Brewing

  • Graphiti Associates
    • Seattle, Washington
    • Designer
      • Jan 1996 - Apr 2000
      • Seattle, Washington

      Design and manage projects from concept to production, collaborate with Creative Director, lead creative presentations to clients.KEY CLIENTSPyramid Ales, Thomas Kemper Brewing, Thomas Kemper Soda, ADIC, Conversa, Port of Seattle, WRQ

  • BDA, Inc.
    • Woodinville, Wa
    • Designer
      • Jun 1995 - Dec 1995
      • Woodinville, Wa

      Design and manage projects from concept to production, Collaborate with Marketing Director.KEY CLIENTSNBA, NFL, MLB, Airborne Express, Microsoft, Nintendo

Education

  • 1990 - 1995
    University of Washington

Suggested Services

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Industry Focus. “Graphic Design”

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