Bio
Credentials
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MASTERCLASS: Eliminating Jobs to be Done Interviews with Artificial Intelligence
Practical Jobs-to-be-DoneJan, 2024- Apr, 2026 -
Object-Oriented UX (OOUX) Fundamentals
UdemyMay, 2023- Apr, 2026 -
UX Certification
Nielsen Norman GroupSep, 2020- Apr, 2026 -
Creating a Design System with Sketch
LinkedInSep, 2018- Apr, 2026 -
Sketch: Beyond the Basics
LinkedInSep, 2018- Apr, 2026 -
UX Design: 5 Creating Scenarios and Storyboards
LinkedInSep, 2018- Apr, 2026 -
UX Research Methods: Interviewing
LinkedInSep, 2018- Apr, 2026 -
Drawing Vector Graphics: Color and Detail
LinkedInAug, 2017- Apr, 2026 -
Learning PowerPoint 2016
Lynda.comJul, 2017- Apr, 2026 -
Illustrator: Package Design
Lynda.comJun, 2017- Apr, 2026 -
Layout and Composition: Marketing Collateral
Lynda.comMay, 2017- Apr, 2026 -
Making Recruiters Come to You
Lynda.comMay, 2017- Apr, 2026 -
Creating Brand Identity Assets
https://www.lynda.comApr, 2017- Apr, 2026 -
Design a Mobile App with Adobe XD
www.lynda.comFeb, 2017- Apr, 2026 -
UX Concepts
BrainbenchAug, 2016- Apr, 2026 -
Design a Website with Adobe XD
Lynda.comFeb, 2017- Apr, 2026 -
Foundations of UX: Prototyping
Lynda.comFeb, 2017- Apr, 2026 -
Foundations of Design Research
Lynda.comJan, 2017- Apr, 2026 -
Mapping the Modern Web Design Process
Lynda.comJan, 2017- Apr, 2026 -
Moodboards for Web Designers
Lynda.comJan, 2017- Apr, 2026 -
Photography 101
Lynda.comJan, 2017- Apr, 2026 -
UX Design Techniques: Creating Personas
Lynda.comJan, 2017- Apr, 2026 -
Web Design Fundamentals
Lynda.comJan, 2017- Apr, 2026 -
After Effects CC 2017 Essential Training: The Basics
Lynda.com -
Creating an Interactive PDF Brochure
Lynda.com -
Design Thinking: Customer Experience
Lynda.com -
Learning Art Direction
Lynda.com
Experience
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Kitestring Technical Services
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Bentonville, Arkansas, United States
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Principal UX Architect
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Sep 2022 - Present
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Bentonville, Arkansas, United States
Leading the Strategic Team, I transform enterprise systems for major organizations. My role includes guiding clients through RFPs and selection studies while enhancing user experiences. I focus on creating digital tools that improve efficiency and help colleagues make data-informed decisions.Key Responsibilities:Ensure the quality, consistency, and accuracy of UX projects, delivering exceptional digital experiences.Collaborate with Product, Business, and Engineering partners, advocating for UX value to non-designers.Conduct UX discovery, validate use cases, map information architecture, and present insights to stakeholders.Translate use cases into wireframes and prototypes using Figma, applying design systems.Develop and implement user-centered research, design, and solution strategies.Mentor junior designers, fostering professional and personal growth through feedback and coaching.Utilize user interviews, surveys, data analysis, competitive analysis, customer journey mapping, wireframing, and prototyping.Core Competencies:Expert in user-centered design, interaction design, and visual design principles.Proficient in design and prototyping tools (Adobe Creative Suite, Figma, Sketch).Strong collaborator with product managers, engineers, and stakeholders to deliver user-friendly designs.Skilled in user research, usability testing, and integrating feedback to refine designs.Achievements:Led multiple transformation projects, significantly improving client user experience and operational efficiency. Recognized for excellence in mentorship, enhancing team skills and cohesion.Continuously incorporate the latest UX trends and technologies to deliver innovative solutions.
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United States
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Principal Designer
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Nov 2021 - Sep 2022
Partnered with cross-functional teams to deliver innovative solutions for diverse business needs. Led user experience, design strategy, and product development best practices. Cast strategic vision for projects and coached team members to enhance their technical and soft skills. Delivered impactful designs that balanced user needs, business objectives, and technical feasibility.Key Responsibilities:Strategic Vision and Leadership: Developed and communicated a strategic vision for UX projects, aligning with business goals and user needs.Cross-Functional Collaboration: Worked closely with Product, Business, and Engineering teams to ensure cohesive and user-centric solutions.Design Execution: Led the creation of wireframes, prototypes, and high-fidelity designs, utilizing Figma and adhering to design system standards.User Research and Testing: Conducted user research, usability testing, and synthesized feedback to inform design decisions and improvements.Team Mentorship: Coached and mentored team members, fostering their growth through empathy, accountability, and direct feedback.Problem-Solving: Addressed complex design challenges by applying design thinking and user-centered design principles.Core Competencies:User-Centered Design: Strong expertise in user-centered design, interaction design, and visual design.Prototyping Tools: Proficient in Figma, Sketch, and Adobe Creative Suite.Collaboration: Excellent collaboration skills with product managers, engineers, and stakeholders.Research and Testing: Skilled in conducting user research, usability testing, and integrating feedback into designs.Achievements:Successfully led multiple design projects, enhancing user experiences and operational efficiency for clients.Recognized for providing effective mentorship, resulting in improved team performance and cohesion.Implemented the latest UX trends and technologies, delivering innovative and user-friendly solutions.
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Senior Product Designer
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Nov 2020 - Nov 2021
Collaborated with client stakeholders to research and design digital products that address enterprise business challenges. Applied Object-Oriented User Experience (OOUX) and Design Thinking methodologies to leverage emerging technologies in the retail space. Facilitated workshops, synthesized research, and delivered designs for employee-facing applications and content management systems.Key Responsibilities:Research and Discovery: Conducted UX discovery, validated use cases, and mapped information architecture and user flows to inform design decisions.Workshop Facilitation: Led workshops with stakeholders to gather insights and align on project objectives.Design Execution: Created wireframes, prototypes, and high-fidelity designs using Figma, adhering to design system standards.Collaboration: Worked cross-functionally with Product, Business, and Engineering teams to ensure user-centric solutions.User-Centered Approach: Applied OOUX and Design Thinking principles to solve complex problems and enhance user experiences.Synthesis and Presentation: Synthesized research findings and presented insights to stakeholders to guide design decisions.Core Competencies:User-Centered Design: Expertise in user-centered design, interaction design, and visual design.Prototyping Tools: Proficient in Figma, Sketch, and Adobe Creative Suite.Collaboration: Strong collaborator with product managers, engineers, and stakeholders.Research and Testing: Skilled in conducting user research, usability testing, and integrating feedback into designs.Achievements:Designed and delivered an employee-facing app and content management system, enhancing operational efficiency and user satisfaction.Facilitated successful workshops that aligned stakeholder objectives with user needs and business goals.Recognized for innovative use of emerging technologies in design solutions.
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Kitestring Technical Services
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Bentonville, Arkansas
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UI/UX Graphic & Web Development Consultant
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Sep 2017 - Nov 2020
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Bentonville, Arkansas
Collaborated with a multidisciplinary team of Designers, Researchers, Analysts, Data Scientists, and Developers to create high-fidelity prototypes, interactive mockups, and design documentation. Focused on covering the strategy, scope, skeleton, structure, and surface planes of user experiences to enhance digital products and ensure alignment with business and user needs.Key Responsibilities:Cross-Functional Collaboration: Worked closely with Designers, Researchers, Analysts, Data Scientists, and Developers to deliver cohesive and user-centric solutions. Prototyping and Mockups: Created high-fidelity prototypes and interactive mockups using Figma and other design tools to communicate design concepts to the development team and stakeholders. Design Documentation: Developed comprehensive design documentation to ensure clear communication and alignment with development teams. User Experience Strategy: Defined and executed the strategy, scope, skeleton, structure, and surface planes of user experiences, ensuring a holistic approach to design. Stakeholder Engagement: Engaged with stakeholders to gather requirements, present design solutions, and incorporate feedback to refine designs.Core Competencies:User-Centered Design: Strong expertise in user-centered design, interaction design, and visual design principles. Prototyping Tools: Proficient in Figma, Sketch, and Adobe Creative Suite.Collaboration: Effective collaborator with multidisciplinary teams and stakeholders.Research & Testing: Skilled in conducting user research, usability testing, and integrating feedback into designs.Achievements:Successfully created and delivered design materials that significantly improved user experience and product usability. Recognized for effective collaboration and communication with development teams and stakeholders, ensuring alignment and successful project outcomes. Continuously incorporated the latest UX trends and best practices to deliver innovative design solutions.
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Ellis Gregory - Creative Services
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Springdale, Arkansas, United States
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Freelance Graphic Designer
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Aug 2009 - Sep 2017
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Springdale, Arkansas, United States
Current freelance projects include: Simply You MassageThe Vintage BeeHabitat for Humanity of Washington County, Arkansas
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Thoughtbubble
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Fayetteville, Arkansas
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Graphic Web Designer Internship
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May 2016 - Sep 2016
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Fayetteville, Arkansas
I am responsible for performing graphic and front-end web design for clients based in the United States. Other responsibilities include learning about cloud hosting, client liaison and project management.
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Snappylogos
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Springdale, AR
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Marketing Manager / Web Designer
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Feb 2014 - May 2016
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Springdale, AR
I am responsible for the creation, implementation and marketing of multiple brands across different markets of the embroidered patch industry. I do this by researching the audience, planning a marketing strategy and scheduling the delivery of web-based advertisements across our websites, social media channels and email campaigns.
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5 Star Sports
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Fayetteville, Arkansas Area
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Product Manager
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Jun 2012 - Feb 2014
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Fayetteville, Arkansas Area
Efficiently planned, designed, and maintained the company website redesign while leading the design process for new print and digital products to be offered to company’s clients.Actively led and mentored company’s creative team in the design and delivery of print and digital products while evaluating team proficiencies and quality assurance.
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soBEso
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Fayetteville, Arkansas Area
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Graphic Designer
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Jul 2011 - Jun 2012
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Fayetteville, Arkansas Area
I provide print and web design services.
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Part-time Graphic Designer
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Oct 2009 - Jul 2011
I provided graphic design services for the companies clients across different mediums and strict timelines.
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Student
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2008 - 2010
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Senior Graphic Designer
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2008 - 2009
Lead Creative Dept. staff on in-house and client-based projects. Developed and supervise all aspects of Production and Creative Dept. Create aesthetic themes for multi-dimensional projects for national and local organizations such as HOPE, FPEF, WRH and Arkansas Activities Association
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Education
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2009 - 2017University of Arkansas
Bachelor of Arts (B.A.), Visual Design -
1998 - 2000NorthWest Arkansas Community College
Graphic Design
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References
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