Experience

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  Cerevel Therapeutics

  • United States
  • Pharmaceutical Manufacturing
  • 300 - 400 Employee

  • Senior Director of Marketing

    • Sep 2023 - Present

  • Senior Director, Commercial HCP Strategy & Engagement

    • Jul 2023 - Present

  • Director, Commercial HCP Strategy & Engagement

    • Mar 2022 - Jul 2023

• 

  Alkermes

  • Ireland
  • Biotechnology Research
  • 700 & Above Employee

  • Associate Director, Thought Leader Liaison

    • Mar 2020 - Mar 2022

    Engage with local, regional, and national Psychiatry Thought Leaders in the Northeast U.S. o Gather insights and obtain feedback on brand-related strategies Recruit, train, and provide ongoing coaching to members of the Franchise Speaker Bureau Advisory board recruitment and moderation Marketing-led product and/or disease state theater host

  • Associate Director Marketing

    • 2017 - Mar 2020

    Supported development and execution of overall HCP strategy for the brando Positioning statement, creative and messagingo Market research o Tactical development and sales force roll-out Lead for HCP peer-to-peer activities including: o HCP advisory boardso Speaker bureau o Marketing-led P2P programming (e.g. product theaters, webinars, PV Updates, etc.)o KOL promotional steering committeeLed HCP digital strategy and execution across multiple channels including brand websites, CRM platform, and media (SEM, display, programmatic)

  • Product Manager, Addiction Marketing

    • Sep 2015 - 2017

• 

  inVentiv Health Managed Markets

  • Waltham, MA

  • Freelancer

    • Jul 2015 - Sep 2015
    • Waltham, MA

    Contract position currently working onsite as a Product Manager on the payer marketing team at Alkermes

• 

  Cambridge BioMarketing

  • Group Account Director

    • Nov 2014 - Jun 2015

  • Management Supervisor

    • Mar 2013 - Nov 2014

    • Oversee multiple accounts in highly specialized and orphan markets, participating in new business initiatives, and managing a team of 2 junior account staff • Lead teams through the development and execution of integrated disease state and product campaigns in preparation for product launches and beyond • Demonstrate thorough understanding of medical and regulatory environment in order to counsel clients and internal team on how best to address challenges, solve problems, and advance projects• Financial management and planning for key accounts, including forecasting and monthly reconciliation

• 

  Palio

  • Account Director

    • Mar 2012 - Feb 2013

    • Developed and defended strategic and tactical recommendations for direct-to-professional and direct-to-consumer campaigns • Launched brand creative campaigns • Evaluated creative concepts and execution of tactical initiatives against strategic vision of brand • Oversaw financial management of c...

• 

  Palio

  • Account Supervisor

    • Aug 2010 - Jan 2012

    • Created, presented, and executed multi-channel tactical plans with demonstrated ROI• Provided strategic recommendations based on market conditions and customer insights • Managed multiple employees, including freelance staff

• 

  Palio

  • Account Executive

    • 2007 - 2010

    • Initiated and executed print and digital tactics within allocated budgets

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  Contiki Holidays

  • Anaheim, CA

  • Tour Manager

    • Mar 2007 - Aug 2007
    • Anaheim, CA

    • Led traveling tour groups of up to 52 internationally based passengers visiting multiple destinations throughout the USA over a period of 28 days

• 

  Gerson Lehrman Group

  • Manager, Legal Operations

    • 2004 - 2007

    • Compliance point person for the premier boutique investment research firm in the industry

• 

  Carr-Hughes Productions

  • Executive Assistant

    • 2002 - 2003