Bio
Credentials
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NAVIGATING MIDLIFE TRANSITIONS
Modern Elder AcademyJul, 2023- Apr, 2026 -
Thrive Certified Coach
Thrive GlobalFeb, 2023- Apr, 2026 -
BAJA WORKSHOP
Modern Elder AcademyDec, 2022- Apr, 2026 -
Certified UX Writer
UX Writers CollectiveOct, 2020- Apr, 2026 -
Tiny Habits Coaching
Tiny Habits AcademySep, 2019- Apr, 2026 -
Media Marketing
Hootsuite Academy SocialSep, 2016- Apr, 2026
Experience
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Tiny Habits Coach for Longevity and Age-positive Living
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Sep 2019 - Present
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Coherent Communications: Content Made Clear
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San Francisco Bay Area
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Content Communications Strategist
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Jun 2010 - Aug 2021
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San Francisco Bay Area
In 2010, I began getting requests to do blogging and social media marketing. My experiences included the following: + Developed impactful strategy and high-quality execution to support engagement+ Coached & educated clients in brand strategy, persona design & unified content marketing strategies+ Created content marketing campaigns to drive leads & subscribers + Coordinated & organized engaging content that reflects a unified business presence+ Selected appropriate communication channels & messaging to achieve positive outcomes+ Repurposed clinical or marketing mataerials as engaging educational content for health professionals+ Designed ongoing publishing calendars for social media, blogs & email marketing+ Leveraged On Page & Off Page SEO best practices to generate awareness & traffic to sites
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Consultant
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Hercules CA
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CMS Training Materials Lead, eBusiness Division, Bio-rad Laboratories
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Jul 2009 - Feb 2010
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Hercules CA
+ Documented and designed training materials for users of new content management system
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CMS Training Materials Lead, eBusiness, Life Sciences Division
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Jul 2009 - Feb 2010
+ Designed and created standards and formats for publishing workflows + Developed instructor scripts, slide decks, manuals and best practices
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Education
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University of Wisconsin
Bachelor's degree, Cultural Anthropology -
2005 - 2005Indiana University Bloomington
Certificate, Distance Learning
Suggested Services
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Industry Focus. “Content Marketing and Social Media Marketing”
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References
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