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Ellen Khalifa is a seasoned content strategist with 11+ years of experience in content management, social media marketing, and publishing. She has worked as a Content Communications Strategist, CMS Training Materials Lead, and Tiny Habits Coach for Longevity and Age-positive Living. As a skilled writer and educator, Ellen has developed impactful strategies and high-quality execution to support engagement, coached clients in brand strategy, and created content marketing campaigns to drive leads and subscribers.

Credentials

  • NAVIGATING MIDLIFE TRANSITIONS
    Modern Elder Academy
    Jul, 2023
    - Apr, 2026
  • Thrive Certified Coach
    Thrive Global
    Feb, 2023
    - Apr, 2026
  • BAJA WORKSHOP
    Modern Elder Academy
    Dec, 2022
    - Apr, 2026
  • Certified UX Writer
    UX Writers Collective
    Oct, 2020
    - Apr, 2026
  • Tiny Habits Coaching
    Tiny Habits Academy
    Sep, 2019
    - Apr, 2026
  • Media Marketing
    Hootsuite Academy Social
    Sep, 2016
    - Apr, 2026

Experience

    • Tiny Habits Coach for Longevity and Age-positive Living
      • Sep 2019 - Present

    • Content Communications Strategist
      • Jun 2010 - Aug 2021
      • San Francisco Bay Area

      In 2010, I began getting requests to do blogging and social media marketing. My experiences included the following: + Developed impactful strategy and high-quality execution to support engagement+ Coached & educated clients in brand strategy, persona design & unified content marketing strategies+ Created content marketing campaigns to drive leads & subscribers + Coordinated & organized engaging content that reflects a unified business presence+ Selected appropriate communication channels & messaging to achieve positive outcomes+ Repurposed clinical or marketing mataerials as engaging educational content for health professionals+ Designed ongoing publishing calendars for social media, blogs & email marketing+ Leveraged On Page & Off Page SEO best practices to generate awareness & traffic to sites

  • Consultant
    • Hercules CA
    • CMS Training Materials Lead, eBusiness Division, Bio-rad Laboratories
      • Jul 2009 - Feb 2010
      • Hercules CA

      + Documented and designed training materials for users of new content management system

    • CMS Training Materials Lead, eBusiness, Life Sciences Division
      • Jul 2009 - Feb 2010

      + Designed and created standards and formats for publishing workflows + Developed instructor scripts, slide decks, manuals and best practices

Education

  • University of Wisconsin
    Bachelor's degree, Cultural Anthropology
  • 2005 - 2005
    Indiana University Bloomington
    Certificate, Distance Learning

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Content Marketing and Social Media Marketing”

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