Experience

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  Disney Imagination Campus

  • Celebration, Florida, United States

  • Marketing Strategy Associate Manager

    • Feb 2022 - Present
    • Celebration, Florida, United States

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  Paul Gough Media LLC

  • Celebration, Florida, United States

  • Content Marketing Manager

    • Feb 2021 - Feb 2022
    • Celebration, Florida, United States

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  PEAK PERFORMANCE SPORTS, LLC

  • Windemere, Florida

  • Social Media Manager and Email Marketing Specialist

    • Sep 2020 - Feb 2021
    • Windemere, Florida

    -Oversee 21 WordPress sites run by our office including drafting and editing copy. -Build, design and manage websites for business and for clients.-Create paid ad campaigns optimized for Google, Instagram and Facebook.-Designed and implemented a new social media marketing plan, using new social strategies to update creative assets and draft new and more engaging copy to accompany social posts.-Facilitated a 5% increase in Instagram followers and 59% increase in Pinterest engagements as a result of creative new content and social strategies.-Manage email marketing plan through Aweber to monitor and control subscribers as well as format weekly broadcasts sent to over 22,000 clients.-Design creative assets using Canva, Photoshop, Illustrator, Premiere Pro and Audition to produce photos, social media graphics, YouTube videos and Podcasts to help promote business.

• 

  Disney Institute

  • Orlando, Florida Area

  • Marketing Strategy Professional Intern

    • Jan 2020 - Apr 2020
    • Orlando, Florida Area

    -Spearheaded the creation of a new series titled “Insights in Action” where I conducted research across Disney property, drafted copy and edited content to be published on the Disney Institute Blog. -Revised press releases and assembled lists of PR contacts in cities across the U.S. to leverage promotional potential for regional course offerings. -Planned creative internal communication for Cast recognition and to provide information about local offerings. -Supported the management and content development for social platforms reaching over 430,000 combined followers on Facebook, Instagram, Twitter, LinkedIn and the Disney Institute Blog.-Monitored and responded to Guest communication via social media platforms.-Crafted visual assets using Adobe Illustrator, InDesign and Photoshop for external use on social platforms.-Analyzed, reviewed and reported on social media metrics to determine the effectiveness of social campaigns.

• 

  Walt Disney World

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • Youth Education Series Facilitator

    • Jan 2018 - Apr 2020

    -Facilitate a variety of educational experiences for 3rd-12th grade groups-Prompt student engagement with questioning techniques to demonstrate educational content while independently guiding students through Walt Disney World theme parks-Practice flexibility to adapt to changes such as ride downtimes and make quick decisions to deliver a personalized and engaging tour-Collaborate with Cast across Walt Disney World Resort to provide a seamless tour experience-Utilize a company vehicle to run errands across property and transport Cast to work locations

  • Frontierland Attractions Coordinator

    • Apr 2019 - Jan 2020

    -Demonstrated adaptability and professionalism when handling attraction downtimes, collaborating with Engineering and Leadership to problem solve and make decisions for the attraction-Monitored CDS and arranged staffing for the attraction by implementing breaks, bumpouts and assignments-Partnered with Leadership across property to provide outstanding Guest service and recovery for any situations that might occur at the attraction-Coached and audited Cast on proper Operations and Disney Look guidelines

  • Frontierland Attractions Trainer

    • Nov 2018 - Jan 2020

    -Safety Committee Member: Discussed plans for improving upon safe measures in Frontierland for a better Cast and Guest experience-Trained and mentored new Cast Members to safely operate a high demand attraction efficiently while practicing outstanding Guest service-Assessed student’s knowledge through written and performance testing and coaching sessions

  • Frontierland Attractions Hostess

    • Nov 2017 - Jan 2020

    -Demonstrated the 4 Keys Basics in on-stage and backstage environments with Guests and Cast-Provided service recovery using CastApp and assisted Guests setting up Fastpass+ and DAS service

  • Food and Beverage Hostess

    • May 2017 - Nov 2017

    -Assisted Guests with individual requests and special dining accommodations -Facilitated transactions using the MATRA system to efficiently increase revenue -Utilized services such as discounts and dining plans to meet individual needs of all Guests

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  Odyssey.

  • Editor In Chief and Content Writer

    • Nov 2017 - Jan 2020

    -Wrote engaging and creative copy for our website based on recent events, engaging trends, or other pertinent social issues.-Lead a team of 25-40 writers, keeping them accountable for formatting and editing requirements.-Marketed articles using social media platforms such as Facebook, Twitter, Instagram and SnapChat.-Gathered, analyzed and interpreted social media data to develop and enhance content and sharing strategies to broaden content distribution. -Designed and implemented coaching strategies that improved content creator’s understanding of audience awareness, social sharing, SEO and social practices. -Recruited new content creators online via social media.

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  Northern Arizona University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Editor In Chief of the Writing Commons Blog

    • Jan 2017 - May 2017

    Organized meetings with other members of the blog team and delegated weekly expectations and responsibilitiesEdited and formatted articles by including graphics consistent with the design Spearheaded the project to develop an Instagram account for the blog and designed content to be included with the purpose of increasing following

  • English Composition GTA

    • Aug 2016 - May 2017

    Inspired and guided a classroom of 24 students to encourage their growth in English Composition and other written communication skillsPlanned, discussed, and implemented new ideas for improving student performance and retention

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  Walt Disney World

  • Orlando, Florida Area

  • Attractions Hostess

    • Aug 2015 - Jul 2016
    • Orlando, Florida Area

    Assist Guests with setup and use of MyDisneyExperience to plan their vacationsProvide service recovery using CastApp and assist Guests setting up Fastpass+ serviceSafety Committee Member: Discussed plans for improving upon safe measures for a better Cast and Guest experience

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  South Mountain Community College

  • Writing Tutor

    • Jan 2014 - Jul 2015

    Provided additional writing support for students by clarifying grammar techniques, focusing student ideas, and encouraging creativity.

• 

  Arizona State University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Instructor for LIA 101

    • Aug 2014 - May 2015

    Developed curriculum and lesson plans, facilitated class discussion, graded assignments and guided 15-18 students in their transition to college.

  • Ticket Agent and Usher

    • Aug 2013 - May 2015

    Exhibited professional demeanor while selling tickets, greeting, and assisting patrons before and during a performance.

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  Walt Disney World

  • Orlando, Florida Area

  • Food and Beverage Hostess

    • Jan 2013 - May 2013
    • Orlando, Florida Area