Experience

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  Cisco

  • Senior Director of Communications, Office of the Chief People Officer

    • Jan 2023 - Present

  • Director, Customer & Sales Engagement

    • Aug 2021 - Jan 2023

  • Director, Communications

    • Aug 2018 - Aug 2021

    Director of internal, external and employee communications for Cisco Americas

  • Strategic Communications Manager

    • Feb 2018 - Jul 2018

  • Senior Executive Communications Manager, Office of the CMO

    • Feb 2016 - Jan 2018

  • Leader, U.S. Commercial Field Marketing

    • Aug 2015 - Feb 2016

  • Area Marketing Manager

    • Nov 2012 - Aug 2015

    Created regional marketing strategy and integrated marketing campaigns, which drove awareness for Cisco solutions, while generating sales leads, pipeline and revenueCollaborated with key stakeholders to identify metrics aligned to sales goals, created targeted marketing strategy and communication plans, communicated and executed plans and implemented closed-loop measurement processes to track and improve overall resultsAchieved trusted adviser status with area executives (VP level) by delivering business-relevant events that consistently built pipeline, created new opportunities and nurtured existing customer relationshipsMaintained and created sustainable communications processes to ensure executives were fully informed on all relevant marketing strategies, activities, metrics and resultsManaged day-to-day cross functional initiatives and prioritized across multiple programs while working within a tight budgetDelivered field-awareness training to enable sales teams to effectively execute marketing plays and tacticsActed in consultative manner to enable Cisco’s top area level partners to more readily and effectively take advantage of Cisco’s marketing resourcesTailored and executed marketing programs supporting Cisco’s entire architectural portfolio including Data Center/Virtualization, Collaboration, Enterprise Networking and Security

  • Communications Program Manager

    • Jan 2010 - Nov 2012

    Developed Social Media Center of Excellence for Enterprise and Commercial Field Marketing, including trainings, best practices and CRM tool integrationManaged customer-facing communicationsDeveloped a robust customer newsletter strategy, resulting in nearly 100,000 subscribers within the first 18 months of launchLed customer testimonial video and case study development

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  New Balance Falmouth Road Race

  • Event Manager

    • May 2002 - Mar 2011

    Coordinated logistical and strategic execution of health and fitness expo resulting in a record 10,000 attendees and facilitated state-wide media relations for one of the largest non-marathon road races in the country

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  GolinHarris

  • Account Supervisor

    • Jun 2005 - Jul 2009

    Led and coordinated media relations launch of Tyson Foods' 2008 Olympic sponsorship, resulting in 57 million domestic impressions in television and printDeveloped and led seasonal consumer and trade media campaigns in conjunction with ad and marketing partners, focused on nutrition, health an...

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  Vandam & Weldon

  • Event Planner

    • Aug 2004 - May 2005

    Planned transportation and guest hospitality logistics for large-scale corporate conferences

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  AUSTAR United Comm. Ltd

  • Account Assistant

    • Jan 2004 - Jun 2004

    Managed ongoing customer retention programs, including local media and community relations such as the creation of a monthly customer retention newsletter, marketing guides and media advisories

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  TD Garden Boston

  • Intern

    • Aug 2003 - Dec 2003

    Co-organized and planned press conferences, including the development of media materials for venue-related events and concerts

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  Regan Communications Group

  • Intern

    • Nov 2002 - May 2003

    Developed news releases, media advisories, media relations strategies and measurement reports for clients including Legal Sea Foods, Mix 98-5 and the Boston Wine Expo