Experience

• 

  Media.Monks

  • Netherlands
  • Advertising Services
  • 700 & Above Employee

  • Associate Creative Director, Copy

    • Mar 2022 - Present

    • Conceptualizing, creating, and producing core creative for a multi-channel, interactive, AI-centric demand generation Microsoft Edge browser campaign• Refining creative briefs, supervising senior talent, and creating a range of marketing assets as a creative lead on the PayPal B2C Retention squad• Driving strategic projects for PayPal, such as a robust merchant user journey, system email playbook, and ongoing competitive research and analysis • Building trusted, productive partnerships with valuable PayPal and Microsoft leaders and stakeholders

  • Senior Copywriter

    • Sep 2020 - Mar 2022

    • Collaborating with account, design, creative, and client teams to create best-in-class B2B and B2C omni-channel campaigns spanning videos, web, social, email, animated banners, and audio channels

• 

  SevenDesign

  • United States
  • Design Services
  • 1 - 100 Employee

  • Content Director

    • Jun 2019 - Present

    • Creating positioning and messaging strategies for Visa Direct, VisaVue Marketplace, and Visa B2B Connect based on market trends, user data, points of differentiation, and audience insights• Hiring, training, and mentoring an internal content team and freelancers by providing strategic direction, feedback, support, and inspiration

  • Senior Content Strategist

    • Aug 2018 - Jun 2019

    • Presenting, collaborating with, and responding to feedback from high-level Visa stakeholders • Juggling a high volume of projects and priorities across multiple assets, including case studies, white papers, web copy, social media content, video scripts, podcasts, infographics, and sales sheets

• 

  Self-Employed

  • Oakland, CA

  • Freelance Senior Copywriter

    • Sep 2017 - Aug 2018
    • Oakland, CA

    • Crafting concise, user-centric content for a wide range of clients across web, digital, social media, and print channels• Collaborating seamlessly with business owners and onsite teams to develop strategic creative goals and create data-driven marketing communications • Conceptualizing creative...

• 

  Swirl

  • San Francisco, CA

  • Senior Copywriter

    • Nov 2012 - Aug 2017
    • San Francisco, CA

    • Leading the copy team on the Microsoft Store account, streamlining processes, training contributors, and providing effective creative feedback• Creating impactful, concise B2C content for Microsoft Store web properties, in-store signage, flyers, banners, emails, radio scripts, social channels, ...

• 

  Seven Design

  • Sausalito, CA

  • Senior Copywriter

    • Mar 2010 - Nov 2012
    • Sausalito, CA

    • Delivering on Visa’s brand objectives via impactful headlines, web copy, blog posts, social media content, email blasts, print materials, and podcast scripts • Translating business jargon to compelling, consumer-friendly messaging• Developing results-oriented, strategic marketing and website co...

• 

  Solution Set

  • Mill Valley, CA

  • Copywriter

    • Jan 2006 - Mar 2010
    • Mill Valley, CA

    • Crafting engaging marketing copy for Dell, Mervyn’s, and Cintas • Developing and maintaining brand style guides to ensure consistency • Presenting creative concepts to a wide range of clients and corporate teams• Editing and proofreading content for AT&T, eBay, Sunglass Hut, Fingerhut, Mrs....

• 

  School Wise Press

  • San Francisco, CA

  • Senior Project Editor/Interim Managing Editor

    • Jan 2001 - Jan 2006
    • San Francisco, CA

    • Managing an editorial team of four and several freelance editors to produce reports for public school districts in California • Maintaining clear, positive communications with clients regarding textual revisions, data sources, and project deadlines • Participating in product development and mar...