Experience

• 

  Lizzy's Online Consignment

  • Baltimore, Maryland Area

  • Owner

    • Apr 2013 - Present
    • Baltimore, Maryland Area

• 

  SECU

  • Linthicum, MD

  • Lending Product Manager

    • 2011 - 2013
    • Linthicum, MD

    Managed all mortgage, home equity, auto and student loan products, and the cooperative’s strategies and tactics to grow its active young adult member segment. - Developed and implemented integrated online and offline marketing strategies which, with the help of market conditions, resulted in 18% loan growth in 2011 and 32% growth in 2012.- Partnered with Lending, Branch Operations, Member Relations and Servicing to improve the member experience from loan application to final payment.- Brokered contract terms and managed vendor relationships for private student loan program and three consumer insurance programs that generate significant fee income for the credit union.

• 

  College Manor Assisted Living

  • Lutherville, MD

  • Marketing Consultant

    • May 2010 - Oct 2010
    • Lutherville, MD

    Delivered a marketing and sales plan to independent, family-owned, Level 3 assisted living facility management outlining goals, strategies and tactics to generate referrals for respite and long term care. Built marketing and competitive contact databases; met with and led tours for families considering College Manor; developed implemented and summarized results of a family satisfaction survey; networked with other retirement living professionals in College Manor’s market area. Initiated facility upgrades.

• 

  Citi-The Student Loan Corporation

  • Remote reporting to Stamford, CT

  • SVP/Portfolio Director

    • 2007 - 2009
    • Remote reporting to Stamford, CT

    Developed goals, strategies and tactics to retain and enhance the value of existing customer relationships in a challenging, highly regulated and dynamic industry. Led cross-functional teams to determine priorities, create consensus and implement initiatives that had a measurable impact on portfolio management goals. Provided front-end forecasting and back-end analysis of portfolio management initiatives.- Developed and implemented innovative strategy that retained $38 million in federal student loan volume in its first six months of operation. - Helped the company navigate its way through major legislative/regulatory changes that had dramatically reduced the company’s margins on its traditional education loan products.

• 

  Student Trust, Inc.

  • Rockville, MD

  • Director, Marketing & Sales

    • 2001 - 2007
    • Rockville, MD

    Managed all business development, marketing planning, campaign implementation and analysis for this start-up higher education finance company. Developed and managed multi-year service marketing agreements with college and university alumni associations and other affinity organizations. Developed, conducted and measured the effectiveness of direct-to-consumer marketing initiatives. Directed all advertising, marketing communications, telemarketing, Internet marketing and public relations efforts. Managed day-to-day operations and two marketing professionals- Pivotal in helping the company achieve profitability in first full year of operations and 20% growth each year thereafter.- Partnered with third-party loan originator/servicer to increase closed applications by more than 30%.

• 

  Choice Hotels International

  • Marketing Consultant

    • Nov 2001 - Feb 2002

• 

  Sallie Mae

  • Reston, VA

  • Sr. Director, Advertising & Marketing Communications

    • 1991 - 2001
    • Reston, VA

    Directed all consumer and business-to-business print, TV, Internet and radio advertising, marketing collateral, direct mail and Web site communications Consulted with corporation’s business units to develop and implement strategic marketing plans to support goals. Supported marketing communications needs of 220-member sales force. Managed $9 million annual budget and supervised seven marketing communications professionals.- Managed relationship with corporation’s advertising agency of record and numerous design, production and distribution vendors. - Managed agency development of brand essence and managed its implementation across all communications.Director, Consumer Response Marketing 1997 – 1999Promoted from Manager position with additional responsibilities Manager, Consumer Response Marketing 1995 – 1997Product manager for two federal student loan consolidation programs with assets exceeding $10 billion. Forecasted volume goals Developed and administered marketing/advertising and public relations strategies. Directed product, procedural and system enhancements. Managed regulatory and legislative issues and a $3.4 million program budget. Senior Copywriter 1991 – 1995Conceptualized, executed and managed a broad range of direct mail, advertising, promotional literature and video programming for clients throughout the company, primarily Sales.

• 

  Marketing Publications, Inc.

  • Silver Spring, MD

  • Marketing Director

    • Jan 1990 - Dec 1991
    • Silver Spring, MD

• 

  ICBA Bancard, Inc. (formerly IBAA Bancard, Inc.)

  • Arlington, VA

  • Director of Marketing

    • 1988 - 1990
    • Arlington, VA