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Elizabeth (lizzy) Bhaskar is a seasoned marketing professional with expertise in event planning, merchandising, and public relations. With a Master of Fine Arts degree in Fashion Merchandising and extensive experience in various industries, she excels in visual merchandising, product development, and marketing communications. Her proficiency in multiple languages and skills in graphic design make her a versatile and valuable asset in the industry. She has worked in various roles, including Senior Merchandiser at FabKids, Merchandiser at Old Navy, and Visual Merchandising Associate at Anthropologie. Her experience in event planning and marketing has equipped her with the skills to promote products and events effectively. Elizabeth is also a skilled writer and has experience in creating press releases, media audits, and campaign plans. Her strong communication skills and ability to work with clients have made her a successful public relations professional. Currently, she resides in San Francisco, California, and holds a Certificate in Interior Design from The Interior Design Institute.

Credentials

  • Certificate in Interior Design
    The Interior Design Institute
    Apr, 2015
    - May, 2026

Experience

    • Apparel & Fashion
    • 1 - 100 Employee
    • Senior Merchandiser
      • Oct 2022 - Dec 2022

    • Merchandiser
      • Apr 2020 - Sep 2022

    • United States
    • Retail
    • 700 & Above Employee
    • Merchandiser
      • Oct 2019 - Feb 2020

    • Assistant Merchandiser
      • Apr 2018 - Sep 2019

      • Category owner of Women’s Active Tops and Third Piece for Old Navy’s eighth largest volume driving department. • Implemented seasonal strategies for Women’s Active Tops to diversify class contributions to be aligned to the marketplace. • Launched Breathe fabrication in 2019 through intensive customer insight work and testing, resulting in an incremental $1.9M in YTD retail while strengthening remaining fabric systems to become franchise product. • Strategized and implemented new way of analyzing SL Graphics business optimizing our most successful sentiment and technique resulting in a more pointed and purposeful assortment.• Divisional Testing Representative for Old Navy Women's • Buddy to Summer Intern on Women's Active wherein I assigned relevant projects and provided feedback around storytelling, product analysis and financials.

  • Gap Inc.
    • San Francisco Bay Area
    • Rotational Management Program Graduate
      • Jun 2017 - Apr 2018
      • San Francisco Bay Area

      • Selected for a highly competitive Retail Executive Training Program (<2% acceptance rate) which gives trainees the opportunity to rotate through Production, Inventory Management and Merchandising.• In the Rotational Management Program (RMP), I rotated through Production (Toddler Boy Woven To...

  • Old Navy
    • San Francisco Bay Area
    • Merchandise Assistant
      • Apr 2016 - Jun 2017
      • San Francisco Bay Area

      • Supported Girls cross-funtional teams in the execution of markdowns, open-to-buy planning, sample coordination, competitive analysis and ranking product by performance on weekly, monthly and quarterly basis. • Contributed in weekly business analysis by showcasing product hits and misses as they...

  • Anthropologie
    • Burlingame, CA
    • Visual Merchandising Associate
      • Mar 2015 - Apr 2016
      • Burlingame, CA

      • Began working for Anthropologie as a Visual Merchandising Intern in March 2015 and was promoted to a Visual Merchandising Associate in June 2015. • Participated in our visual team brainstorming, focusing on presentation value, as it relates to customer interests and sales. • Managed in-store st...

    • Event & Marketing Assistant
      • Sep 2012 - Jun 2013
      • Brisbane, CA

      • Collaborated with staff in the organization of events by drafting client proposals, timelines and contracts. • Organized all scheduling and staff training for events through communication with the Yacht crew and staff. • Managed accounts payable, assisted in accounting and finance and oversaw T...

  • Fleishman-Hillard
    • Greater Chicago Area
    • Corporate Reputation Management Intern
      • May 2012 - Aug 2012
      • Greater Chicago Area

      •Worked with clients in media monitoring, event planning and promotion, media pitching and brainstorming. •Wrote multiple media audits for new business as well as press releases, media lists and fact sheets for existing clients.

  • Gonzaga University Career Center
    • Spokane, Washington Area
    • Event Marketing Intern
      • Jan 2012 - May 2012
      • Spokane, Washington Area

      •Owned on-campus marketing for events such as Career Fairs, networking events and the Bay Area Career Trek.•Booked and organized speakers for Gonzaga Career Center events.

  • Desautel Hege Communications
    • Spokane, Washington Area
    • Public Relations Intern
      • Sep 2011 - Dec 2011
      • Spokane, Washington Area

      •Participated in and executed projects with clients in research, writing, video editing, media relations, and event planning. •Worked with multiple clients and cases including, The Healing Lodge of the Seven Nations, Queen Latifah's "A Conversation with the Queen", Northwest Fair Ho...

  • The Florence Newspaper
    • Florence Area, Italy
    • Public Relations Intern
      • Jan 2011 - Apr 2011
      • Florence Area, Italy

      •Worked as public relations intern for English-speaking newspaper while abroad in Florence, Italy. •Created distribution list for newspaper, assisted in deign layout and created campaign plan for Spring 2011 circuit.

  • Girl Scouts of the Inland Northwest
    • Spokane, Washington Area
    • Service Learning & Marketing Intern
      • Oct 2009 - Dec 2009
      • Spokane, Washington Area

      •Promoted and assisted in planning events by traveling to local schools and talking to young girls about scouting and the upcoming functions.•Created online advertisements for the GSINW, wrote and published brochures for the organization and participated as a volunteer at major events.

Education

  • 2013 - 2015
    Academy of Art University
  • 2008 - 2012
    Gonzaga University
  • 2004 - 2008
    Stevenson School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Fashion and Apparel”

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