Experience

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  Kids Super Journal

  • Boston, Massachusetts, United States

  • Creator and CEO

    • Jan 2021 - Present
    • Boston, Massachusetts, United States

    The Kids Super Journal is a mindfulness activity book kids ages 7-12 that empowers them to self-manage challenge, embrace joy, and generate wellbeing through a strategy that combines the research-based benefits of breath work, body movement, and journaling.•Create content pipeline, record podcast, disseminate through multiple strategic channels• Leverage grants, contacts, industry leaders, schools, and mindfulness venues to generate product awareness, access, and advertising • Manage and lead cohesive business, marketing, and program strategy • Develop and write journals and oversee production and design and sales

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  MagicMat Kids

  • Greater Boston Area

  • Creator and CEO, Host

    • Apr 2015 - Present
    • Greater Boston Area

    MagicMat is a unique kids yoga television program where Miss Elizabeth's magic mats turn yoga into a globetrotting adventure of learning, mindfulness, movement, and fun. • Create, design, write, structure, and perform highly creative start-up kids yoga TV program• Create and manufacture first-ever giant shaped yoga mats for kids • Manage and design all aspects of pre-production and post-production• Recruit for all positions including camera, talent, set director, and child participants• Direct and manage video editor in all aspects of post-production• Develop and execute marketing and social media strategy including website and blog• Execute script development and writing, photo sourcing, and class structure and design• Develop and manage budget and source financing• Produce all design concepts and drawings to determine the best product• Present product ideas to relevant manufacturers and • Develop design concepts into functional prototypes• Perform research on product technologies, manufacturers, and shipping solutions• Maintain data on industry trends and market conditions• Coordinate with design manufacturer to ensure efficiency in the design and production phase

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  Coolidge Yoga

  • Boston, Massachusetts, United States

  • Director of Kids Yoga and Senior Kids Instructor

    • Oct 2015 - Nov 2020
    • Boston, Massachusetts, United States

    • Develop, implement, and promote kids yoga programs and classes• Maintain and engage in positive community outreach to schools and local organizations• Seek and develop relationships with school and community program directors• Senior instructor and kids yoga ambassador to more than 20 schools and community organizations in Greater Boston.• Audition and recommend new hires and mentor new kids yoga instructors• Blog writer for and creator of Kids Corner section of newsletter and website• Prepare creative and engaging class plans and share and encourage innovative class ideas• Work with teachers to problem solve and find creative solutions for any class challenges• Organize and implement email list and class enrollment outreach strategy• Senior teacher and expert in age levels from 16 months to 16 years• ERYT-200, Yoga Alliance Certified and Registered

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  EH Writing Services

  • Author, Freelance Writer, Blogger

    • Jan 2001 - May 2020

    • Author and co-author of 7 books • Contributing writer to 3 parenting books• Expertise in press release writing, annual reports, marketing brochures, and book proposals• Keen eye for logo development and experience in branding and image consultation• Kids Corner blogger for Coolidge Yoga• MagicMat Kids blogger and web content writer• Freelance editor and writer for health and wellness, visual arts, social media, biotech, script writing

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  Boston Jewish Film Festival

  • West Newton, MA

  • Marketing and Communications Manager

    • May 2014 - Aug 2016
    • West Newton, MA

    • Managed and created all aspects of social media marketing and PR outreach campaigns to broaden media exposure and strategic messaging • Directed the creation and design of the annual 22-30 page film festival brochure to ensure cohesive messaging and vision which included writing, editing, and design direction• Expanded donor list and festival supporters by reaching new audiences beyond the Jewish population which upped sales, funding, and media placement • Supported the Executive Director's initiatives and goals with fresh and effective messaging and cohesive and creative marketing campaigns

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  Sanofi Genzyme

  • Public Relations Manager

    • 1998 - 2001

    • Managed all aspects of PR outreach campaigns including media exposure, strategic marketing initiatives, press releases, and acting as a liaison to the public and institutional investors• Supported the investor relations team in their outreach efforts including financial reports, annual meeting material preparation, and press releases• Wrote effective press releases, annual report material, media kits, and outreach letters• Skilled in making complex scientific information accessible to a general, public audience as well as investors and the media• Managed the design, writing, and production of the annual reports including printing• Edited all written material in the annual reports and communications department• Managed the Internal Communications Associate and internal messaging strategy

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  MILLENNIUM PHARMACEUTICALS, INC.

  • Public Relations Manager

    • 1996 - 1998

    • Created internal communication website and all written material in conjunction with HR initiatives and protocol• Managed CEO and CBO presentations for consistent messaging, accuracy, branding, and company vision• Tasked with managing all aspects of PR outreach campaigns including media exposure, strategic marketing initiatives, press releases, and acting as a liaison to the public and institutional investors• Supported the investor relations team in their outreach efforts including financial reports, annual meeting material preparation, and press releases• Wrote effective press releases, annual report material, media kits, and outreach letters• Directed all aspects of design, production, writing, editing, and printing of the annual report• Skilled in making complex scientific information accessible to a general, public audience as well as investors and the media

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  The Brattle Group

  • Marketing Associate

    • 1994 - 1996

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  Catholic Charities of Boston

  • Public Relations Manager

    • 1991 - 1993

    • Coordinated and implemented cohesive public relations strategy among seven charity branches in the Archdiocese of Boston • Created all promotional and media materials including press releases • Worked with design and marketing team to successfully re-brand Catholic Charities including creating new logo, marketing materials, and media kits (brand still used to date) • Strategically placed articles, media interviews, and press releases to successfully promote the Catholic Charities • Secured external speaking engagements for the Executive Director• Hosted public events in conjunction with the development team to broaden fundraising and amplify the Catholic Charities brand