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Bio

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Elizabeth Heiney is a marketing professional with experience in creating targeted marketing campaigns, managing social media platforms, and performing stakeholder research. She has also worked as a weight room attendant, orientation group leader, and administrative assistant. Elizabeth holds a Bachelor's degree in Business Administration and Management from Western New England University and has received certifications from Mass Fintech Hub and the National Council for Mental Wellbeing.

Credentials

  • Mass Fintech Hub Mentoring Program Badge
    Mass Fintech Hub
    May, 2023
    - Apr, 2026
  • Adult Mental Health First Aid USA
    National Council for Mental Wellbeing
    Feb, 2022
    - Apr, 2026

Experience

  • Mass Fintech Hub
    • Massachusetts, United States
    • Marketing Intern
      • Aug 2023 - Present
      • Massachusetts, United States

      • Assisted in the creation and execution of targeted marketing campaigns that effectively reached and engaged target audiences, resulting in a noticeable increase in brand visibility and user engagement. • Collaborated closely with a small, agile team to manage social media platforms, curate compelling content, and engage with the online community. • Performed comprehensive stakeholder research to identify fintech ecosystem key players, mapping potential partners, investors, and target customer segments for informed strategic decisions and partnership outreach.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Weight Room Attendant
      • Aug 2022 - Present

      Supervise the safety and cleanliness of the campus work-out weight room frequented by dozens of students daily.

    • Secretary of Academics
      • Apr 2023 - Mar 2024

      Nominated member of Student Senate responsible for maintaining a healthy relationship between student senate, the student body, and the provost & registrars office. Objectives of creating actionable and meaningful change in academics.

  • Foster Memorial Church
    • Springfield, Massachusetts, United States
    • Administrative Assistant
      • Aug 2022 - Apr 2024
      • Springfield, Massachusetts, United States

      • Perform general secretarial functions for the church, including word processing tasks, filing, sending, receiving, and distributing paper and electronic correspondence, answering the telephone, maintaining church files, and other tasks as assigned. • Work closely with the pastor, and other church staff members to perform the general administrative work of the church. • Required skills in dependability, ability to keep confidence, professionalism, ability to work independently, proficiency in Word, Excel, Publisher, websites, and social media.

  • MassMutual
    • Springfield, Massachusetts Metropolitan Area
    • Intern Specialist - Business Analytics & Workforce Management
      • May 2023 - Aug 2023
      • Springfield, Massachusetts Metropolitan Area

      • Employed sophisticated analytical tools to create detailed report and visual representations, facilitating the clear communication of intricate data to audiences spanning technical experts to non-technical stakeholders. • Played a significant role in formulating and executing strategies for optimizing workforce scheduling, yielding heightened efficiency in resource allocation and diminished operational expenses. • Contributed actively to team discussions, sharing insights, best practices, and innovative ideas that promoted a dynamic and inclusive team environment.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Orientation Group Leader
      • May 2022 - Jul 2022

      Working with other dedicated students to provide entering students and parents with the requisite information and structure for effective adjustment to the university environment and create a realistic perspective on corresponding academic and social demands. Focusing heavily on setting the stage for academic readiness and community integration.

    • Peer Tutor
      • Feb 2022 - May 2022

    • AACSB Student Assistant
      • Sep 2021 - May 2022

    • Intramural Referee
      • Feb 2022 - Mar 2022

Education

  • 2021 - 2025
    Western New England University
    Bachelor's degree, Business Administration and Management, General
  • 2014 - 2021
    PIONEER VALLEY CHINESE IMMERSION CHARTER SCHOOL
    Higher School Diploma

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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