Experience

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  B2B ON-POINT Marketing

  • Greater Denver Area

  • Principal

    • May 2019 - Dec 2023
    • Greater Denver Area

    Delivered marketing and operations consultancy, crafting and executing on strategic plans and projects for a diverse array of established entities and start-ups including: Pure Storage, VMWare, Broadcom, Phocas and several start ups in development phases. Provided Strategic Planning, GTM, Product...

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  CenturyLink Business for Enterprise

  • Greater Denver Area

  • Team Leader, Alliances Business Segment Marketing - Enterprise/Mid Market

    • Sep 2016 - Dec 2018
    • Greater Denver Area

    Leadership role to stand up, hire and manage a new team to support the newly formed $2B Alliances Business Segment comprised of our four partner routes to market: Indirect VAD/VAR, System Integrators (SI's), Independent Software Vendors (ISV's), and Strategic Alliance Technology Partners...

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  Cisco (Finocchio Consulting, Inc @ Cisco)

  • San Jose, California

  • Sr. Partner Enablement, Product & Solutions Manager - Enterprise Product,...

    • Jan 2014 - Aug 2016
    • San Jose, California

    'Partner Evangelist/SME' for Cisco's largest revenue generating product marketing group. Developed, maintained and executed on a quarterly quality channel product/solution strategy and marketing plan for the Enterprise Systems Products and Solutions Group-Seller Acceleration, that in...

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  Hitachi Data Systems

  • Sr. Field Marketing Manager, Western Region

    • Sep 2007 - Aug 2013

    Formulated and implemented regional annual marketing strategies and plans with sales leadership to drive revenues for enterprise & mid-markets across 5 districts and 20 states in the western US. Developed marketing actitivites and executive programs around strategic initiatives including: vir...

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  LeftHand Networks

  • Boulder, Colorado

  • Sr. Channel Marketing Manager

    • Jan 2007 - Sep 2007
    • Boulder, Colorado

    Relaunched/managed LeftHand Networks Advantage Partner Program and core program elements: COOP/MDF funding, Sales SPIFF, Partner Rebates, partner Demo Program. Drove enablement and program compliancy. Drove marketing efforts and field events for key partners in the Northeastern Region. Drove re...

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  McData Corporation (Acquired by Brocade Communi...

  • Broomfield, Colorado, United States

  • Global Director, Channel Enablement & Operations

    • Sep 2004 - Jan 2007
    • Broomfield, Colorado, United States

    Developed and managed VAR strategic marketing efforts to drive revenues for McDATA's top resellers globally and built the McData brand in the indirect channel. Defined, implemented and lauched new VAR PartnerPlus Program worldwide with new branding & logo, earning a 5-Star rating from VA...

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  Sun Microsystems

  • Broomfield, Colorado

  • OEM Alliance Partner Marketing Manager - Network Storage Group

    • Nov 2000 - Aug 2004
    • Broomfield, Colorado

    Managed Marketing relationship with five OEM Data Protection Technology Partner Alliances: HP, StorageTek, Quantum, ADIC, Legato. Implemented & managed a "Tape Consortium" for the 5 data protection partners to create, budget and resource efficiencies ensuring partners worked with ...

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  StorageTek (acquired by Sun Microsystems; acqui...

  • Louisville, Colorado

  • Manager, Outbound Marketing - Enterprise Tape Business Group

    • Jan 1998 - Dec 2000
    • Louisville, Colorado

    * Developed and implemented annual strategic marketing plan to drive brand awareness and demand for the Enterprise Tape Business Group which accounted for 50% of company revenues.* Created & implemented on numerous co-marketing campaigns with IBM as they were our sole distributor of large dat...

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  Samsonite

  • Denver, Colorado, United States

  • Sr Sales Analyst, Key Distributors - U.S. Sales Operations

    • Oct 1990 - Dec 1997
    • Denver, Colorado, United States

    Analyzed performance and sales trending for top Distributors contributing 40% of total US revenues. Performed sales forecasting, inventory analysis and ERP Planning. Reported to VP US Sales.Achieved certification as a Total Quality Management (TQM) Facilitator. Facilitated for numerous internal g...