Experience

• 

  Job Search Divas

  • Boston

  • Head Diva

    • Jul 2017 - Present
    • Boston

    As owner and Head Diva, I help clients manage all aspects of their job search journey, ensuring a more productive and rewarding search. I work with people from all industries and all stages in their careers to write their resumes, strengthen their Linkedin profiles, craft compelling cover letters...

• 

  Bank of America Merrill Lynch

  • Boston

  • Vice President, Product Marketing Communications Manager for Retirement Produ...

    • Feb 2016 - Jun 2017
    • Boston

    Recruited to spearhead marketing communications plan for the Health Benefit Solutions product line, primarily for Health Savings Accounts. Executed against a strategic communications initiative intended to nurture product users through a significant platform conversion. Working together with crea...

• 

  Mad*Pow

  • Greater Boston Area

  • Marketing Director

    • Apr 2012 - Jul 2015
    • Greater Boston Area

    Built internal marketing discipline for fast-paced agency with diverse capabilities and global client base. Established processes, structure and annual budgets, develop databases and instituted strategy for all marketing communications. Elevated company awareness with target audiences via marketi...

• 

  Constant Contact

  • Waltham, MA

  • Senior Manager, Acquisition Marketing

    • Jul 2011 - Mar 2012
    • Waltham, MA

    Directed external-facing advertising initiatives across television, radio, digital, and direct response. Managed internal and external creative agencies to encourage innovative, creative products that align with brand vision and corporate objectives. Continually adjusted tactics to meet needs of ...

• 

  Monster

  • United States
  • Internet Publishing
  • 700 & Above Employee

  • Senior Manager, Brand Advertising

    • Nov 2007 - Jul 2011

    Cultivated key relationships with external advertising agencies and international counterparts to execute brand and direct response online advertising programs. Broad scope of responsibility included strategic direction of online advertising and marketing for Canadian Monster property, Monster.ca. Strategically managed budgets ranging from $1.2K to $715K in online spend to maximize ROI. Motivated teams to drive outstanding performance.• Spearheaded creative direction and execution of first-ever mobile application, “Monster Interviews.” Application has been downloaded 17.5K+ times since April 2011 launch.• Streamlined 19 disparate marketing groups across the globe by developing and introducing innovative global process for Monster.com home page poll.• Contributed to Monster’s 2-year partnership with the NFL by delivering high-profile online advertising creative for promotional period. Campaign attracted 352K unique visitors within first year and more than doubled in the following year, generating upwards of 735K unique visitors. • Embraced challenge of originating breakthrough online advertising campaigns, including in-banner functional job search, and online surveys/polls with parallel landing page featuring real-time results.• Honored with “Excellence in Marketing” award.

  • Contract Account Manager

    • Dec 2006 - Nov 2007

    Contracted to manage internet advertising (OLM) and email marketing (CRM) accounts within internal Creative Department. Strengthened relationship between OLM and Creative team and heightened quality and account value by introducing strategic focus on creative development.

• 

  Circles

  • United States
  • Consumer Services
  • 200 - 300 Employee

  • Senior Manager, Business & Client Development

    • Jan 2006 - Aug 2006

    Rapidly promoted to manage client and operational relationships for key loyalty and retention marketing programs, including Citi ThankYou Network and American Express GNS. Magnified company visibility in marketplace by managing public relations initiatives, capitalizing on media opportunities, speaking engagements and award applications.

  • Strategic Marketing Manager

    • Mar 2005 - Jan 2006

    Charged with driving repeat business for national financial services clients through creation of comprehensive marketing materials for customer loyalty programs. Conceived monthly email and direct mail campaigns, annual marketing plans, and incentive programs that maximized consumer engagement.• Amplified consumer response rates by revamping email communication to create more relevant and engaging service.

• 

  Winston Flowers

  • Boston, MA

  • Account Executive

    • Jun 2002 - Feb 2005
    • Boston, MA

    Accountable for growth and management of financial and legal corporate accounts for premier floral design company with $25M+ in annual sales. Maximized account retention and expansion by forming positive relationships with clients. Guided creative direction for high-end floral accounts, corporate...

• 

  Mintz & Hoke Advertising & Communications

  • Avon, Connecticut

  • Senior Account Executive

    • Apr 1998 - Mar 2002
    • Avon, Connecticut

    Grew in authority to develop and manage integrated marketing communications for national electrical products manufacturing, publishing, and consumer electronics companies. Directed agency teams to create dynamic print, radio, interactive, merchandising, PR, trade and consumer collateral, and prod...

• 

  Group 4 Design

  • Avon, Connecticut

  • Marketing Manager

    • Jan 1995 - Oct 1997
    • Avon, Connecticut