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I am Elizabeth Dawley, a seasoned marketing professional based in the US with a Bachelor's degree in Management from the University of Massachusetts Amherst. With over 15 years of experience in various marketing roles, I have honed my skills in marketing strategy, email marketing, market research, and lead generation. My career highlights include serving as the Extended Day Director at St. Augustine School and as a Senior Associate Events Planner at IHS, where I managed client webcasts and event logistics. I am proficient in analytics and product management, which have helped me drive successful marketing campaigns and enhance brand awareness. I am passionate about utilizing my expertise in digital marketing and competitive analysis to create impactful strategies.

Experience

    • Extended Day Director
      • Sep 2016 - Jun 2020

  • Straumann
    • Andover, MA
    • Sales Operations/Education Events Supervisor
      • Aug 2015 - May 2016
      • Andover, MA

  • IHS
    • Lexington, MA
    • Sr. Associate Events Planner
      • Mar 2007 - Mar 2015
      • Lexington, MA

      While at IHS I managed the client webcast program for the Country Intelligence business line. My responsibilities included:• Managing logistics, promotion, and delivery of client webcasts and adjusting accordingly when promoted to prospects• Worked with marketing team to ensure event content was appropriate for audience• Engaged with internal speakers to coordinate presentations, deadlines, and trainings• Developed relationship with webcast provider and continually researched features and functionality in order to improve the client experience• Tracked and evaluated webcast results and reviewed with stakeholders for future planning• Maintained events calendar and posted on internal web site• Researched, ordered, and maintained inventory of promotional items• Researched and recommended venues for in-person events• Managed and updated departmental budget

  • Bluesocket
    • Burlington, MA
    • Senior Marketing Specialist
      • Sep 2005 - Mar 2007
      • Burlington, MA

      My responsibilities included:• Managing participation in national tradeshows, partner, and distributor events• Budget development and tracking for events, collateral development and fulfillment, and advertising• Developed marketing plans for events, webcasts, and email campaigns• Maintained collateral inventory and ensured that all pieces were up-to-date with the latest product information• Managed vendor relations for the creation and development of print and promotional materials• Proofread and edited print materials• Researched and proposed new events and marketing campaigns to promote brand awareness• Research advertising opportunities and coordinate insertion orders and submission of artwork for trade journals, event programs, and partner/distributor catalogs

    • Events Specialist
      • May 2003 - Sep 2005
      • Andover, MA

      My responsibilities included:• Managing participation in over 30 annual national/international tradeshows, reviewing and implementing sponsorships for over 100 local and regional conferences, and coordinating VIP customer events• Budget development and management for all tradeshows, contributions, sponsorships, promo and print materials• Developing marketing plan for tradeshows, customer events, and related marketing campaigns• Researching advertising opportunities and coordinating insertion orders and submission of artwork for conference programs and industry journals• Maintain vendor relations for promotional and print materials, and direct mail and email campaigns•Researching, planning and purchasing tradeshow booths to launch new product•Creating systems for marketing requests, review and approval; marketing inventory control; sales requests; lead tracking and coding • Establishing procedures to measure program effectiveness• Proofreading and editing of printed materials

Education

  • 1990 - 1994
    University of Massachusetts Amherst
    Bachelors degree, Management

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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