Experience

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  BIOMAGISTRAL FRANQUEADORA

  • Blumenau, Santa Catarina, Brazil

  • Investor, BD & Sr. Marketing Specialist

    • Feb 2023 - Present
    • Blumenau, Santa Catarina, Brazil

    Currently invest at compouding pharmacy franchising, and support international pharmas in develop business in the Brazilian marketplace.

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  Gedeon Richter do Brasil

  • São Paulo, São Paulo, Brazil

  • Women's Health_Sr. Product Manager

    • Feb 2022 - Mar 2023
    • São Paulo, São Paulo, Brazil

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  ACCORD PHARMACEUTICALS PRIVATE LIMITED _ Intas Group

  • Marketing Manager

    • Jan 2019 - Mar 2022

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  Cognin Training and Consultancy

  • São Paulo e Região, Brasil

  • Marketing and Business Development Director

    • Dec 2013 - Mar 2022
    • São Paulo e Região, Brasil

    Marketing and Business Development Consultant for healthcare and pharmaceuticals industry.

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  SIN Implant System - a Southern Cross Group Company

  • São Paulo Area, Brazil

  • International Marketing and Commercial Director - LATAM & EUROPE

    • Jul 2010 - May 2012
    • São Paulo Area, Brazil

    International Business and Marketing Manager / ConsultantDevelop Strategic Business Plan and implemented for the LATAM countries (Chile , Colombia and Peru) , and Europe (Spain , Portugal).With this strategy the international area got increased share from 2% to 12 % of total company revenues , with positive cash flow and IBTDA 20 % in the period.

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  Roche Pharmaceuticals

  • Brazil/Switzerland

  • Head of Business Unit

    • Aug 1997 - Jun 2008
    • Brazil/Switzerland

    ✓Regional marketing, commercial and CRM Head 2006/08Responsible for the implementation of CRM regionally, marketing and commercial activity, awarded as the best Roche global project in CRM. Productivity and cultural change achieved in marketing/sales operations, based on the current structure of Roche Latin America. Led a cross-functional team of 100 people. Also managed an in-house agency, that later becomes strategically outsourced. At the same time, created and implemented a digital strategy for Latin America operation as a role of a member of the global team.✓ International Product Manager - Switzerland 2004/06Responsible for the branding of BONIVA (medicine for osteoporosis), packaging, patient support/adherence platform, e-marketing policies, roadshows, and events. Implementation and management of the global KOL compliance platform.✓ Marketing and Communication Manager 2002/2004Responsible for B.U. Primary care (40% of the business) and XENICAL's repositioning strategy; Implementation of Dermatology BU and relaunching of ACCUTANE. Launch of TAMIFLU in Brazil / Latin America. All the key projects were considered reference in strategic marketing in the pharma segment in Brazil. Also, responsible for Roche's corporate communication.✓ Product Group Manager 1997/2001Leading anti-inflammatory, antibiotic ROCEPHIN, and osteoporosis teams (BONIVA) with the portfolio of mature products. Profitability and market share achieved through the development of new indications strategies.

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  Pfizer (Former Wyeth)

  • Sr. Product

  • Senior Product Manager Brazil - OTC

    • Jul 1995 - Aug 1997
    • Sr. Product

    Planning and launching of the painkiller ADVIL and revitalize mature products.

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  MD International Medical Devices _ South America

  • São Paulo Area, Brazil

  • Country Sales Manager

    • Feb 1992 - Jul 1994
    • São Paulo Area, Brazil

    Country Sales Manager Southwest AmericaEstablish new startup Brazilian sales brunch for the brands, Welch Allyn/Tycos brand. Sales Increased 150% in 2 years. 12 Key Account Sales Managers

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  FAE Centro Universitário

  • Curitiba Area, Brazil

  • Professor de Marketing

    • Feb 1992 - Feb 1993
    • Curitiba Area, Brazil

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  British American Tobacco (Souza Cruz)

  • São Paulo e Região, Brasil

  • Sales and Distribution Manager

    • Aug 1988 - Jul 1991
    • São Paulo e Região, Brasil

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  OPW, a Dover Company

  • Cincinnati - USA

  • Marketing Trainee

    • Apr 1987 - Apr 1988
    • Cincinnati - USA