Experience

• 

  Blink Device Company

  • United States
  • Medical Device
  • 1 - 100 Employee

  • Executive Vice President of Product Strategy

    • Jul 2023 - Present

  • Vice President of Marketing & Product Management

    • Apr 2018 - Present

• 

  GE Healthcare

  • United States
  • Hospitals and Health Care
  • 700 & Above Employee

  • Strategic Director, Perioperative Solutions

    • Mar 2017 - Mar 2018

    Deliver $300M+ annual operating plan responsible for 80% anesthesia delivery market share and 60% perioperative patient monitor market share. · Developed and operationalized winning strategy to demonstrate product's ability to improve financial/operational performance and enhance patient safety/outcomes· Supported 80+ sales team members driving key account strategy and adding $50M in incremental growth· Commanded dynamic proposal capabilities for CXO, director and clinical audiences capturing competitive installed base· Established luminary accounts and key relationships enhancing market insight, positioning and new product design· Served on expert panels as industry advisor for monitoring devices for Merck and AANA

  • US Product Marketing Manager

    • Mar 2014 - Mar 2017

    Led US regional patient monitor and anesthesia delivery marketing strategy responsible for exceeding $150M+ annual operation plan and a five-year plan to double share growth.· Championed outcomes based solution initiatives building global strategy to establish GEHC parameter portfolio leadership· Developed integrated marketing strategy and deliverables to drive awareness and accelerate market demand· Launched NPI anesthesia platform and collaborated with engineering to remediate design/specs to optimize performance· Designed installed base retention initiatives and field engagement campaigns to penetrate new markets· Navigated complex, matrix organizations to drive synergistic strategic relationships (Edwards, Maquet, Masimo, Medtronic)

• 

  gyro

  • Chicago, IL

  • Global Account Executive

    • Feb 2012 - Aug 2013
    • Chicago, IL

    Successfully developed and executed marketing plans in excess of $10M and launched the Samsung global B2B market presence driving top five multinational company status.• Clients: Samsung Electronics, PNC Bank· Established customer relationships in order to communicate directives and ensure achievement of business goals· Global finance controller and network leader, building SOWs and managing revenue recognition and forecasting· Managed $20M+ print and digital media buys in 40+ global markets· Lead digital project management for the New Business Experience campaigns, including site builds, rich media implementation and tracking· Managed creation and production of the integrated Small Business Cash Flow Options campaign that increased PNC Bank’s sales, awareness and affinity by 15%· Orchestrated alignment between internal disciplines and global offices, streamlining integration of global launches

• 

  Magnani Continuum Marketing

  • Account Executive

    • Jan 2011 - Feb 2012

    Brought on to support the CME Group account, responsibilities grew to include sole account management of the American Diabetes Association projects and new business development.· Supported strategic and creative development of integrated marketing campaigns to ensure client and agency goals were exceeded on the CME Group $1M retainer account· Conducted weekly competitive searches and wrote corresponding client-facing reports and analysis · Developed process for internal and client-facing project status reporting and lead daily internal status meetings · Account Manager of American Diabetes Association account, which included new client on-boarding and coordination of event tactics and promotions that doubled attendance for the annual Friends for the Cure Benefit· Conducted detailed project and budget management and relationship building that resulted in up-sell project work· Assisted in new business process, including background research, proposal and pitch preparation