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Bio

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Credentials

  • HSK 5
    -

Experience

    • Guest Speaker
      • 2019 - Present
      • Beijing City, China

      Attending 老外看点 program recording weekly episodes, sharing my own experience during these past seven years in China and discussing about the latest News in China.

    • Personal Assistant
      • Jan 2017 - Present
      • Beijing City, China

      Helping Hubby finding the best wine for chinese customers, dealing with emails, phonecalls, translations, meetings, wine expo, wine events, etc. Successfully importing italian wine in China for the past three years

    • Business development manager
      • Sep 2016 - Sep 2019
      • Beijing City, China

      I'm in charge of the eastern market (mainland China and HongKong mostly) helping fashion designer brands understand and enter the market, find the right partner (online/offline) and develop and grow in Asia! At the moment I'm Cooperating with more than 10 European and international Designers, introducing their products, style and concept to the Chinese consumers, building their brand awareness while keeping their brand image on a mid-high level.

  • Secoo China
    • Beijing City, China
    • Brand Development Manager
      • Jan 2015 - Sep 2016
      • Beijing City, China

      Responsible of the European Market, searching the newest trend in fashion and the most sold luxury brand around the world. Meeting clients, discussing business options focusing on purchase, consignment and distribution of new fashion and luxury products in the Chinese Market. Drafting contracts, business proposals, letters of authorizations, PPT presentations and so on. Organizing events, advertisement options and marketing strategies to help the brands develop and create brand awareness in China.Since April 2016 I moved to HongKong to create and assist the creatin of the new fashion platform: www.secoo.com.hk (launch on the 7-7-2016)Responsible of searching the Market, contacting brands from overseas, discuss terms and conditions, select the goods to finally bring the newest fashion designer brands to HongKong.In close contact with HongKong and chinese colleagues, always cooperating with the Marketing Team, selecting KOLs, deciding promotions, ads, photo shootings, locations all to promote the brands and increase brand awareness in the new market.

  • YANGGUANG CO.
    • Beijing City, China
    • Brand Manager
      • Apr 2014 - Nov 2014
      • Beijing City, China

      Contacting foreign brands around the world, most focusing on Made in Italy.Searching the web, learning what is now the trend in the fashion industry.Updating company newsletter, editing presentations, attending meeting with clients and doing market research.

  • BAJIA LIFE
    • Beijing City, China
    • International Marketing Manager
      • Oct 2013 - Mar 2014
      • Beijing City, China

      • I'm in charge of the International Marketing team. • Creator and chief in charge of Education about Nature: one year program designed for kids and their parents to get in touch with nature.• Social Media Marketing • Research the international Organic Market• Provide a Weekly english training to the Chinese staff!

    • Senior Project Officer and PA
      • Sep 2012 - Sep 2013
      • Beijing City, China

      • in charge of the international team• organising daily phonecalls and emails to Australia and New Zealand local government• successfully organized 2013 Mission to China (two delegations of MP, Mayors and Councillors from Australia and New zealand to China)• attending networking events, expo and fairs representing the company• interpreter and translator of the company

  • Petrolchina
    • Langfang City, China
    • Personal assistant
      • Feb 2012 - Aug 2012
      • Langfang City, China

  • Dolce & Gabbana
    • Serravalle Scrivia, Italy
    • Sales assistant
      • 2009 - 2012
      • Serravalle Scrivia, Italy

      - working in an international environment, helping customers form all over the world selecting goods, matching styles and getting the best deal.- organizing store's display with the Visual Merchandiser- receiving the products, arranging the warehouse, check quality problems etc

  • Versace
    • Serravalle Scrivia, Italy
    • Sales assistant
      • 2008 - 2009
      • Serravalle Scrivia, Italy

      - working in an international environment, helping customers form all over the world selecting goods, matching styles and getting the best deal.- organizing store's display with the Visual Merchandiser- receiving the products, arranging the warehouse, check quality problems etc - traveling to Milan during fashion week, fashion shows and special sales.

Education

  • 2012 - 2013
    Beijing Language and Culture University
  • 2008 - 2011
    Università Cattolica del Sacro Cuore
    Bachelor's degree, International Relations and Affairs
  • liceo linguistico saluzzo plana

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Industry Focus. “Broadcast Media Production and Distribution”

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