Experience

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  Bits of Gold

  • Tel Aviv, Israel

  • Marketing & Brand Owner

    • 2022 - Present
    • Tel Aviv, Israel

    Owner of all Marketing Activities;•Defining all objectives for the Marketing function and planning, building, and executing marketing strategies and tactics, while constantly researching the finance and crypto industry. •Execute multiple aspects of marketing, including branding, ads, content & education, social & community, influencer & affiliate marketing, events, and communications.•Delivering a measurable increase in brand awareness and managing the overall health of the brand across all audiences.•Managing internal and external creative partners. Work closely with agencies, designers, copywriters, and internal partners to create world-class creativity.

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  BPM College

  • Tel Aviv, Israel

  • Marketing Operations Director

    • 2020 - 2021
    • Tel Aviv, Israel

    •Managing the marketing strategy from end to end, conducting market research, trend analysis, and building multi-year work plans•Identifying business opportunities, penetrating new markets, formulating future strategies while increasing brand exposure and awareness•Managing the marketing department, recruiting new staff, providing professional guidance, building KPIs and performance control•Ongoing data analysis and measurement of results, formulating conclusions using optimization methodologies, and improving work processes•Managing customer data, understanding criteria, business trends, and identifying effective growth strategies•Multi-organizational work with global markets: Europe and USA

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  Reidman College

  • Israel

  • Marketing Manager

    • 2016 - 2020
    • Israel

    •Managing and leading marketing activities, developing marketing strategy, creating multi-year work plans and developing policies •Formulating, approving and managing of marketing budgets in various projects amounting to millions of dollars•Managing digital campaigns that have resulted in 8-12% increase in demand and growth•Managing 22 products and sub-product, with total annual revenues of over 25 Million NIS•Leading strategic marketing processes, strategy planning and analyzing trends while building KPI’s

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  Rubicon Business Group

  • Tel Aviv

  • Marketing Communications Manager

    • 2012 - 2015
    • Tel Aviv

    •Full responsibility for the company's internal and external communication in the various media•Analyzing markets, sales forecasts and promoting strategies adapted to the local market•Planning and executing marketing communication activities and identifying opportunities •Planning and implementing direct marketing approaches including targeting, customer profiling and segmentation

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  LEAD Ogilvy

  • Tel Aviv

  • Senior Account Manager

    • 2009 - 2011
    • Tel Aviv

    •Managing customers from requirements stage, developing ideas, creating work plans and leading processes•Managing large-scale budgets, resource allocation, monitoring and performance control•Building detailed quotes for customers while identifying customer needs and adjusting products and services•Identifying new sales opportunities through networking and turn them into long-term partnerships

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  The Jewish Agency for Israel

  • Delegation Coordinator

    • 2007 - 2009

    Managed the overall process of locating, interviewing, selecting and guiding applicants to be part of summer delegations to the United States. In the course of assembling these delegations I organized seminars held in order to prepare the teens and their chaperons for the time spent at Jewish Community Centers and Federations, each for their own delegation. At the end of a 7 month process in which my team of chaperons and I prepared the selected teens from the regional area, each delegation of up to 15 teens, spent 2-4 weeks in the hosting community for summer camps and the yearly JCC Maccabi Games.