Experience

• 

  bbhugme

  • Oslo, Norway

  • Chief Commercial Officer

    • Aug 2022 - Present
    • Oslo, Norway

    - Deliver annual revenue of 50 MNOK across B2C and B2B channels in US, UK, and Scandinavian markets- Develop and implement a multi-channel marketing and sales strategy across Meta, Google Ads, Shopify, and Amazon with internal resources and external agency partners- Leverage data and analytics across marketing, sales and service platforms to enhance the customer journey, optimize up-sell opportunities, improve marketing efficiency- Strengthen retail partnerships and establish new wholesale trade and joint marketing agreements - Enhance customer service by improving FAQs, query management on Zendesk, and implementing self-service capabilities

• 

  Accenture

  • Manager at Accenture Strategy - Customer, Sales & Service

    • Feb 2021 - Jul 2022

    - Led an international project team to deliver growth by optimizing marketing promotions, pricing, and assortment strategy for a leading global convenience retailer by leveraging new data-driven methodologies - Achieved a 3-5% gross margin uplift in marketing promotion and pricing optimization pilots across 8 European business units - Assessed and developed new processes and tools used by category managers and marketing to drive operational efficiency, improve data quality, and enable growth- Developed technology implementation plans to enable marketing, sales, and service functions for Retail and FMCG clients to become customer-centric, data-driven, and digitally enabled

  • Consultant at Accenture Strategy - Customer, Sales & Service

    • Sep 2019 - Feb 2021

    - Led a Nordic project team to develop innovative growth strategies through detailing new product concepts and go to market strategies for a market leading Swedish grocery retailer- Responsible for developing a marketing operating model for a leading global consumer goods company, including new processes, team structure, governance, tools, and KPIs- Supported the implementation of Salesforce Pardot and creating B2B customer journeys for a leading global consumer goods company partnering with international retailers

• 

  HomeChoice

  • South Africa
  • Retail
  • 700 & Above Employee

  • Head of Marketing

    • Mar 2018 - Oct 2018

    - Responsible for Acquisition and Retention Marketing P&L of ZAR 2 billion sales (NOK 1.3 billion) with a ZAR 350 million budget (NOK 215 million) - Successfully managed, segmented, and personalized offers for the entire active customer base of over 1 million customers and targeted acquisition customer base of over 500,000 customers- Managed a team of 10 marketing planners, campaign managers and administrators responsible for P&L forecasting, reporting, and campaign execution- Oversaw all marketing campaign strategies, tests and analytics to drive sales and maximize ROI across direct marketing materials, digital channels, TV, retail showrooms and call centers- Drove collaboration with the Analytics, Merchandise, Creative, Credit Risk, Finance, and Operations Departments to achieve sales plan, set credit strategy and design meaningful customer journeys - Responsible for defining and prioritizing all IT requirements for key digital transformation projects

  • Head of Customer

    • Mar 2016 - Feb 2018

    - Responsible for Retention Marketing P&L of ZAR 1 billion sales (NOK 615 million) from the existing customer base of over 700,000 people across Sub Saharan Africa with a ZAR 200 million budget (NOK 125 million)- Successfully achieved sales growth of 20% each year - Increased digital sales of existing customers by 100% to 25% of total business - Managed the Retention marketing team of 4 people responsible for forecasting and developing omni-channel customer journeys

  • Marketing Planner

    • Sep 2015 - Feb 2016

    - Forecasted and achieved sales plan for targeted acquisition campaigns of ZAR 100 million (NOK 65 million) with a ZAR 45 million budget (NOK 25 million) - Conducted pre and post campaign analysis to define new strategies and A/B tests- Developed communication and touch point journeys for monthly campaigns

• 

  The Platinum Group Pty (Ltd)

  • Head of Retail - Urban Degree Clothing

    • Jan 2013 - Apr 2014

    - Delivered ZAR 400 million (NOK 246 million) annual sales across 16 retail stores in South Africa and Mauritius- Headed the senior brand management team made up of Merchandise, Operations, Finance and Human Resources to develop brand strategy with the group executive team - Facilitated analysis of key performance indicators - Developed new sales strategies for product range and visual merchandising- Supported talent management in all functions including, recruitment, training, coaching and performance management of 150 team members nationwide

  • Brand Manager - Urban Degree Clothing

    • Jan 2012 - Jan 2013

    - Conducted weekly store visits across the country to assess and improve customer experience, visual merchandising and operations- Communicated group and brand strategy to all retail stores - Increased store base from 14 to 16, including first international flagship store in Mauritius

• 

  University of Cape Town

  • Cape Town Area, South Africa

  • Academic Development Coordinator - Political Studies Department

    • Jul 2010 - Dec 2011
    • Cape Town Area, South Africa

    - Initiated and designed the first supplementary tutorial program for the Politics Department to assist students from previously disadvantaged backgrounds- Managed a team of 15 tutors who provided assistance to 150 students per semester

• 

  International Rescue Committee

  • Greater San Diego Area

  • Volunteer and Youth Outreach Coordinator

    • Dec 2008 - Dec 2009
    • Greater San Diego Area

    - Recruited, interviewed, and placed over 500 volunteers annually into IRC Refugee Resettlement Programs - Founded and facilitated the IRC Ambassador Youth Program