Experience

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  Mad Media Marketing

  • Manila, Philippines

  • Managing Director

    • Jan 2011 - Present
    • Manila, Philippines

    Advertising Sales, Marketing & Partnerships Consultant Specializing in Media & Entertainment. Expertise in the Philippine MarketClients: a. GLG Consultants b. Taboola c. Celltick Technologies d. Brand & Lifestyle-For Sanrio brands in the Philippines e. YBrandt Digital Asia Pacific f. Tri Vita USA g. Bello Group h. Medialink Int'l.

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  Discovery Networks Asia-Pacific

  • Senior Avertising Sales Manager

    • May 2015 - Oct 2016

    Set up & Managed Discovery Channel's ad sales teamLaunched channel's road show in local agencies

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  SkyCable, Inc.

  • Manila, Philippines

  • Group Head- Disney Channel Airtime Sales in Skycable Corp.

    • Oct 2009 - Oct 2014
    • Manila, Philippines

    1. Surpassed the 2013 nett revenue target by 105%2. Successfully steered the team into creative selling3. Developed the pitch that won for Skycable in 2011, the Disney Channel 3-year Ad Sales Representation business.4. Grew the channel’s ad sales revenue by at least 30% over a 3 year period.5. Led the team in surpassing 2010’s annual sales target by 150%6. Empowers and energizes the team dedicated to selling Disney Channel in the Philippines7. Serves as the conduit between Disney Channel Asia & Skycable Philippines.8. Formulates & develops revenue forecasts, pricing guidelines, policies, and, promotions. 9. Led the channel’s successful 2009 trade launch.Oversee the operations of Disney Channel Advertising Sales in the Philipines under SkyCable.

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  Channel V Philippines

  • TV Advertising Sales Consultant

    • May 2009 - Dec 2009

    Channel V is a youth-targeted lifestyle & entertainment channel in Asia. It is a known trendsetter in Asian-pop culture and dominates the youth & music scene across the region. Its recent re-launch in the Philippines, required a sales professional of Elaine Peredo's caliber, because of her substantial knowledge of youth marketing & wide network of advertisers targeting the youth sector.Responsibilities:1. Help management develop a sales structure & formulate a commission scheme.2. Provide management with a viable forecast for individual & group sales. 3. Prepare the channel's launch strategy for the Philippine advertising industry.4. Identify major advertisers & the business opportunities from each.5. Help the management develop sales & sponsorship packages.

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  ABS-CBN Global, Ltd. (The Filipino Channel)

  • Advertising Sales Director

    • Apr 2006 - Dec 2007

    ABS-CBN Global, is the international subsidiary of Philippine media giant, ABS-CBN. It is the only Filipino media company that has successfully connected with Filipinos abroad through its cable & satellite services in North America, Europe, Asia, & the Middle East. It's growing advertising sales business needed Elaine Peredo because she is seasoned advertising sales manager that can bring much-needed change to the organization.Accomplishments:• Achieved 110% of 2006 global revenue target. • Managed 3 teams in the US, Middle East, & Manila. • Successfully led the sales team into increasing the company’s basic advertising sales revenue by 60%, 2 months after joining the company. • Posted 125% ad sales revenue growth YOY, 4 months after joining the company. • Rallied all teams worldwide into increasing Pay-Per-View advertising revenue by 78% • Introduced the idea of selling branded content & creative selling to the global team. • Increased frequency of sponsorship sales by 80%

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  Nickelodeon

  • Account Director (Philippine Office)

    • Apr 2002 - Apr 2006

    Nickelodeon Asia is a subsidiary of MTV Asia, and is a globally renowned kids' TV network. It is the home of well-loved characters like Spongebob & the Rugrats. Nickelodeon's expansion into Asia required the expertise of Elaine Peredo, because they believed that she could start & grow Nick's advertising business in the Philippines.Accomplishments:• Nickelodeon’s #1 Sales executive in the entire Asian region from 2002-2005. • Achieved 50% of 2005 annual sales target by the end of the 1st quarter.. • Generated the highest ad sales revenue in the entire Asian region in 2002, 2003, & 2004. • Closed 2-year deals in 2004 and 2005, unprecedented in the entire Asian region. • Was the first Nick Ad Sales rep in Asia to close deals with McDonalds, Nestle, Fontana (New Zealand Milk), & Kraft.• 90% of sponsorship packages adopted by other Asian teams for pitching in other Asian countries • Promoted from Senior Account Manager to Ad Sales Director in 2004. • Included in the pan-regional ad sales team in 2005. • Commended for excellent presentation skills during MTV Asia’s 2005 sales & presentation workshop in Singapore. • Regarded as the Nickelodeon Philippines’ Country Head.

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  Asian Cable Communications, Inc.

  • TV Advertising Sales Manager

    • May 1997 - Apr 2002

    Asian Cable Communications, In. (ACCION) is the top international cable channel distributor in the Philippines. It's management & officers are highly-regarded in the Philippine cable TV industry, because of their pioneering efforts in consolidating all medium & small cable TV companies, to form a single, program buying agency. Seeing the potential of advertising on cable, ACCION took on Elaine Peredo's to help them start their advertising sales business.Accomplishments:• Generated more than US$180,000 in ad sales revenue for the company in year 1. • Posted a 100% growth in ad sales net revenue in year 2. • Created the ad sales team and spearheaded the launch of 2 channels in the Philippines. • Successfully introduced Nickelodeon and AXN channels to the Philippine advertising market. • Led a 3-man ad sales team that was responsible for generating more than US$300,000 in TV ad sales revenues for the company in 2001. • Produced and managed events such as nationwide road shows and full-scale on-ground activities, to support ad sales deals. • Promoted from Executive Assistant to the EVP to Ad Sales Manager in 1998.