Experience

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  BEWI Group

  • Norway

  • Senor Vice President development BEWi & CEO at Biobe AS

    • Jan 2019 - Dec 2021
    • Norway

    Contribute to BEWI's overall commercial development incl. sales and R&D projects. Identify, evaluate and carry through business development opportunities.

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  Biobe AS

  • Managing Director

    • Feb 2017 - Dec 2018

    Full P&L responsibility. Biobe was acquired by BEWI Drift Holding

  • Sales & Marketing Manager

    • Jan 2014 - Jan 2017

    I was responsible for all sales and marketing. Focus is to develop new business relations, business areas and specific products. Biobe had an approx 80% export shareBiobe is a subcontractor (polymers and composite material) but also provides business development and commercialization services. The assignments vary in scope from customization and optimization to developing the entire product from scratch with prototyping, engineering and project management.

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  BioBag International

  • Askim, Norway

  • European Manager

    • Sep 2011 - Aug 2013
    • Askim, Norway

    BioBag International AS Norway develops, manufactures and distributes world-wide compostable, environmentally friendly bioproducts for waste management, agriculture, industrial purposes and the retail business. The turnover in 2011 was 177 mill. NOK and around 70% was export sales. Strengthening the company’s market position inside Europe. Participation in the market strategy work, as well as other sub-strategies in order to achieve the company’s main goals. Responsible for all sales and marketing. Especially considering ways to improve the contribution margin. Participation in the development of new products. Daily contact with distributors and direct contact and communication with the company’s main customer groups in Europe. Developing and implementing a new corporate identity as well as a new web portal. Renewing the product range, optimisation and implementation of agreement conditions towards distributors and suppliers. Participated during the takeover process of the Swedish company Tenova AB.

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  Hamax AS

  • Netherlands
  • Sporting Goods Manufacturing
  • 1 - 100 Employee

  • Business Manager

    • Jun 2008 - Sep 2011

    During my period at Hamax the company increased annual turnover from 78 mill. NOK to 125 mill. NOK. At the same time the company was made economically sound and profitable. The company develops, manufactures and is selling bicycle accessories, children skis, helmets and sledging related products. Around 80% is export sales. Responsible for all sales and marketing, including business plan & sales strategy development. Key account for int. key customers like METRO, Decathlon, TESCO, Auchan, TARGET, LIDL, ALDI, ICA and XXL.Building of a product brand for an international setting with limited resources available. The work covered fields like product markings, obtaining editorials, product development with investment analysis in terms of profitability/ROI. Always considering the demands of each individual market, such as logistics, packaging, configuration, pricing, markings etc. Developed a forecast system handling both production and sub-suppliers with special focus on avoiding the amount of unsalable goods or ”dead stocks”. Outsourcing of internal production facility. Benchmarking and implementation of production units, mainly to Asia but also Sweden, East Europe and Germany.

  • Sales & Marketing Manager

    • Aug 2005 - May 2008

    Choice of distribution strategies tailored for each market. Contract negotiations with national / international retail chains, DIY as well as toy and sports chains. Mainly in Europe, but also to some extent in USA/Canada. The objective was to increase the company’s contribution margin through keen selection of customer groups, make clear statements of product benefits and obtain an optimal product mix for increasing the contribution margin ratio. I established new sales channels in various markets; German speaking countries, East European countries, Russia and USA/Canada. Sales increased in all those countries. I participated during the purchase of the Swedish company Plasten AB and worked closely to integrate this company into the Hamax system. I was the project manager developing and implementing a new corporate identity including a new website as well as B2B / B2C portals in Germany. Project manager of developing new Corporate Identity, containing sales & marketing materials, website, product range, packaging, catalogue etc..

  • Export Manager and responsible for sourcing

    • Sep 2003 - Jul 2005

    Developed distribution systems in selected markets. Especially focus on Germany, Switzerland, Austria, UK, Russia and Eastern Europe.I worked closely with industrial designers / engineers. Thereby new types of bicycle child seats and sledges/toboggans were developed and sold to the market place. I was responsible for implementing and make agreements as to production with suppliers in Asia and East Europe. Frequent travelling to the Asian suppliers.

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  Innovation Norway

  • Norway
  • International Trade and Development
  • 700 & Above Employee

  • Senior Consultant / “Vice Consul”

    • Jun 2001 - Aug 2003

    «Export Manager for hire», Project Manager of the Norwegian - German Energy Forum. The name of the company has after my departure changed from "Norwegian Trade Council" to "Innovation Norway".

  • Project Manager

    • Jun 2000 - Jun 2001

    Selling and follow up consultancy work for Norwegian companies wishing to enter the export markets Germany, Austria, Switzerland and Be-Ne-Lux. I assisted Norwegian companies to find an optimal approach for entering with their services and solutions. Strategic and operative business development, including market analysis, partner search and selection, establishment of subsidiaries and recruitment of key personnel for the client. In addition I initiated, the Norwegian-German Energy Forum.

  • Market Coordinator / Trainee

    • Jan 1998 - Jun 2000

    Assisting Norwegian companies with export related tasks in their starting up phase. Market research, partner finding, finished my Master Thesis regarding the deregulation of the German electricity market.

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  Hotel Club Delfin

  • Ibiza, Spain

  • Organisational manager

    • Apr 1996 - Aug 1996
    • Ibiza, Spain

    Teamleader, service function, entertainment, tennis teacher

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  Aqua Partner AS

  • Son, Norway

  • Sales assistant

    • Sep 1995 - Apr 1996
    • Son, Norway

    Export sales and sales brokerage of salmon and shellfish products

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  Frosch Sportreisen GmbH

  • Travel guide, tennis teacher, ski teacher, service

    • Oct 1994 - Aug 1995

    Switzerland, Portugal and France