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Eileen Tan profile image

Eileen Tan

Associate Director, Asean TMT Market Segment Development Lead at EY
Intro Book
Eileen Tan, a seasoned professional with 2+ years of experience in market enablement, business development, and account management, holds a BBA from Singapore Management University and proficiency in English and Mandarin.
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Location
Singapore, SG
Languages
  • English -
  • Mandarin -
Skills
  • Proposal Writing
  • Business Development
  • Financial Analysis
  • Financial Services
  • Project Planning
  • Show all
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Bio

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Eileen Tan is a seasoned professional with a strong background in business development, account management, and financial analysis. She has held various leadership positions in top-tier consulting firms, including Associate Director at EY-Parthenon and Senior Manager at PwC. Tan's expertise spans multiple industries, including real estate, finance, and technology, with a focus on the Asia-Pacific region. She has a proven track record of driving business growth, developing strategic partnerships, and delivering high-profile projects. Tan holds a Bachelor of Business Administration degree from Singapore Management University and has participated in an International Exchange Programme at Jönköping International Business School. She is fluent in English and Mandarin, with strong language skills and a deep understanding of the Asian market.

Credentials

  • Digital Marketing Immersive
    General Assembly
    Jul, 2020
    - May, 2026
  • Online Marketing Foundations
    LinkedIn
    Apr, 2020
    - May, 2026
  • Certified Data Centre Technician Professional (CDCTP®)
    CNet Training
    Jul, 2021
    - May, 2026
  • Google Ads Display
    Google
    Aug, 2020
    - May, 2026
  • Google Analytics
    Google
    Aug, 2020
    - May, 2026

Experience

  • EY
    • Singapore
    • Associate Director, Asean TMT Market Segment Development Lead
      • Feb 2022 - Present
      • Singapore

      I drive market enablement and business development activities for ASEAN TMT including sector activities for EY-Parthenon.

  • CBRE Asia Pacific
    • Singapore
    • Senior Pursuit Manager, APAC Data Center Solutions
      • Oct 2020 - Feb 2022
      • Singapore

      Responsible for pursuit governance and management of strategic opportunities within the APAC region, from greenfield to brownfield sites in key locations such as Singapore, Indonesia, India and Australia.

  • Sopra Steria
    • Singapore
    • Senior Business Development Manager
      • May 2019 - Mar 2020
      • Singapore

      I lead the business development and account management activities for selected transport and digital client accounts, including private and government clients.Sopra Steria, is a European leader in digital transformation, provides one of the most comprehensive portfolios of end-to-end service offerings on the market: Consulting, Systems Integration, Software Development, Infrastructure Management and Business Process Services.

  • PwC
    • Senior Manager, Pursuit Coach, SEA Consulting
      • Jan 2018 - May 2019

      As a pursuit coach, I coach teams on go/no-go qualification, value proposition development to best practices in end-to-end pursuit management for the SEA consulting practice.

  • CBRE Asia Pacific
    • Manager, APAC Client Solutions
      • Aug 2016 - Dec 2017

      Responsible for regional and SEA end-to-end multi-million dollar integrated real estate opportunities. Profiled SEA facilities management business through tailored marketing collateral, events and rankings.

  • Ashurst
    • Singapore
    • Senior Business Development & Marketing Executive, SEA
      • 2014 - 2016
      • Singapore

      Responsible for pitching and marketing activities to win projects and raised profile for the Corporate group in Southeast Asia.

  • Rajah & Tann Asia
    • Singapore
    • Business Development & Marketing Executive, SEA
      • 2012 - 2014
      • Singapore

      Developed pitch books and managed RFPs for the Southeast Asian offices. Firm-wide event management and sponsorship from conception, design, execution, cost analysis and onsite management

  • EY
    • Senior Account Coordinator, APAC
      • 2009 - 2011

      Supported account management activities from revenue planning to client relationships for multinational corporations covering Asia Pacific region

Education

  • Singapore Management University
    Bachelor of Business Administration - BBA, Business Management; Marketing and Organisational Behaviour & Human Resource
  • Jönköping International Business School

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