Experience

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  Integrated Oncology Centres

  • Singapore

  • Brand Development Lead

    • Jan 2017 - Present
    • Singapore

    I manage brand development initiatives across Asia for Integrated Oncology Centres (IOC) - a network of cancer centres with locations in Vietnam, Hong Kong, Philippines, Singapore, Malaysia and Indonesia (HQ based in Singapore).

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  SkinSoul

  • Kuala Lumpur, Malaysia

  • Communications Consultant

    • Aug 2016 - Jan 2017
    • Kuala Lumpur, Malaysia

    Managed online and offline marketing content for three subsidiaries - SkinSoul Aesthetics Cosmetics, Ace Ashitaba and Tricobino Jewelry.

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  Mahkota Medical Centre

  • Melaka

  • Brand Development Manager

    • Jul 2008 - 2016
    • Melaka

    Led brand development initiatives in Mahkota Medical Centre including culture training, development of corporate identity and implementation of visual enhancements within the hospital.

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  Xian Leng Holdings Bhd

  • Johor, Malaysia

  • Public Relations and Communications Manager

    • 2002 - 2007
    • Johor, Malaysia

    As part of this listed company on KLSE, I reported directly to the Managing Director and was in charge of managing his speeches and communications at all stakeholder meetings e.g. investors seminars and marketing roadshows. I was also in charge of internal communications, marketing collaterals, press releases and awards applications and working with outsourced PR agencies.

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  Nu Skin Enterprises

  • Kuala Lumpur, Malaysia

  • Creative Services Specialist

    • Feb 2002 - Dec 2002
    • Kuala Lumpur, Malaysia

    Was the brand guardian for Nu Skin's Brand Identity for Nu Skin Malaysia. Managed and coordinated the visual aspects including Nu Skin's showroom display for distributors, marketing materials and product writing and newsletter content for Nu Skin's top performing distributors to ensure they adhered to the brand identity. Also did freelance writing for Nu Skin Singapore's newsletter subsequently.

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  Trix Advertising

  • Damansara Jaya

  • Assistant Editor

    • 2000 - 2002
    • Damansara Jaya

    Reporting directly to the Editor in Chief, I was in charge of editing and writing content and taglines for annual reports, magazines and newsletters for public listed companies including DHL, Malakoff, UOB Bank, Nirvana, Celcom.

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  The Body Shop

  • Selangor, Malaysia

  • Public Relations Executive

    • Jan 2000 - Dec 2000
    • Selangor, Malaysia

    Managed the public relations initiatives for The Body Shop Malaysia, including writing product descriptions and press releases, make-up roadshows, events and publicity.