Bio
Experience
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Director Of Sales And Marketing
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Director of Sales and Marketing
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May 2018 - Present
Research industry trends and recommend sales strategies accordingly.Identify funding at the national, state and district levels, and develop marketing campaigns to best address the funding type/source.Work with our publisher partners to provide the national sales team with the most up-to-date materials.Enhance the Sebco brand through comprehensive marketing campaigns, and increase our presence at state and national shows. Assist with the planning and direction of our annual sales meeting
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Delaney Educational
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Beecher, IL
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National Sales Manager
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May 2017 - Mar 2018
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Beecher, IL
After a successful 20 years, Delaney Educational Enterprises, Inc. closed it's home office in May 2017, and new ownership acquired the Delaney brand. I am very excited to be moving forward under this new ownership as National Sales Manager of the Delaney brand.
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Delaney Educational Enterprises
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San Diego, CA
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Director of Sales & Marketing
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Oct 2013 - May 2017
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San Diego, CA
Responsible for developing and overseeing implementation of sales and marketing support for our outside sales representatives. Manage relationships with over 80 publisher partners: Negotiate contracts, coordinate sales support, and manage mutually beneficial marketing programs. Growth of corporate presence through Branding, attendance at industry conferences/exhibits and social media.•Developed and spearheaded 2 major marketing campaigns which directly resulted in a 7% increase in total sales, after a 24% deficit year.•Successfully re-negotiated contracts to acquire more favorable terms/conditions with our publisher partners, which resulted in an improved COG margin. •Provided support and tracked the performance of a 60-member, outside sales team.•Developed marketing campaigns and strategies through analysis of educational market trends and recent federal educational mandates.•Screened, hired and trained new sales representatives. •Planned and executed Delaney’s Annual Sales Conference as well as participated in National and State-level industry sales conferences.
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Gold Wellness Center
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Encinitas, CA
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Office Manager
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2010 - Sep 2013
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Encinitas, CA
•Instrumental in growing a single practitioner office into a large multi-disciplinary, wellness facility. Responsible for all aspects of transition and eventual office closure: Space acquisition, TI’s, office equipment, telecom, and client file maintenance.•Research and implementation of medical practice software (EMR).•Responsible for all AP/AR, insurance billing, insurance contracts, client file maintenance, and facility management/maintenance.•Hired and managed office staff, and was primary contact for all sub-tenants.•Responsible for strict maintenance of HIPAA compliance; office-wide.
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Law Office of Amanda F. Benedict
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Encinitas, CA
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Administrative Manager
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2007 - 2010
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Encinitas, CA
•Spearheaded office move and eventual closure: Directly responsible for all aspects. •Directly responsible for client file maintenance (paper and electronic), prepared briefs and other court documents/filings. •Responsible for tracking all case filing deadlines and maintaining court calendar.•Detailed communications (both written and verbal) with clients, insurance adjusters, and medical office staff for the personal injury cases.•Responsible for all AP/AR, incoming phone calls, and producing large volumes of detailed correspondence daily.
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Delaney Educational Enterprises
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San Diego, CA
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Field Sales Representative
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2006 - 2007
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San Diego, CA
• After working in the office for 3 years, assumed control of the North County, San Diego Territory• Work entailed heavy cold-canvassing, direct mail marketing, conference attendance, and following up on referrals.• Achieved $100,000 in sales in less than 1 year in a previously un-sold territory• Named top freshman sales rep at annual sales conference for highest sales.
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Delaney Educational Enterprises
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Greater San Diego Area
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Customer Service/Seller Service
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2001 - 2005
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Greater San Diego Area
• Worked with over 60 field sales representatives in over 30 states.• Supported sales reps with order development, publisher material training and upgrading existing service.• Quickly and effectively solved customer challenges.• Developed new tools to improve customer service with strength in account maintenance, problem-solving and trouble-shooting, • Created sales order tools and procedures to aid in the creation of orders, as well as planning/implementing proactive procedures and systems to avoid problems in the fulfillment cycle. .• Main point of contact between school librarians and district purchasing personnel and the home office.
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Education
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1983 - 1988University of California, Davis
Bachelor’s Degree, Communication, General -
Torrey Pines High School
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