Experience

• 

  Napa Valley Connection

  • Napa, California

  • Wine Broker

    • 2013 - Present
    • Napa, California

    * Boutique Wines Below Wholesale & * Cult Cabernets Access Below Retailhttp://www.napavalleyconnection.com/ If you’re looking for the best wines in the world and small production boutique wines, you’ve come to the right place...We are Napa Insiders with connections to the Hottest New Up & Coming Wineries and Superstar Winemakers!We offer private access to Napa Valley's most exclusive wines including: Napa Valley Cabernets and "Cult Wines" such as: DUNN Howell Mountain, Verite, Hundred Acre, Revana, La Sirena, Pahlmeyer, Shafer, Chappellet Pritchard Hill, Staglin, Barbour, Robert Foley, Cornerstone, Lewis, Paul Hobbs, Axios, Dominus, Caymus, Orin Swift Prisoner, Carne Humana, Bridesmaid, James Joseph and more! Our Family has been in the Wine Business for over 42 years. Growing grapes and crafting wine is quite a humbling and rewarding business, and we are honored to work with such amazing winemakers and iconic wineries in the Napa Valley and beyond. There is a lot of hard work, energy and love that goes into each and every bottle of wine. We consider ourselves very lucky to be able to enjoy wine every day, and we started this business to share the bounty and lifestyle of this beautiful valley we call Napa. We extend our Napa Valley Connections to offer you exclusive access to some of the best wines in the world!

• 

  Ca' Momi Winery

  • http://www.camomiwines.com/

  • Marketing Manager | Business Development

    • 2010 - 2012
    • http://www.camomiwines.com/

    Successfully managed a tactical and strategic marketing campaign with a targeted mix of both print and online initiatives. Developed, implemented, and executed: the annual marketing and communication plans, quarterly and annual marketing budgets, spreadsheet analysis, local and national advertising campaigns, consistent brand identity and brand market presence, marketing and sales collateral, marketing and trend reports, loyalty programs and promotion codes, local and national event calendars and databases, and direct mail programs. Created, designed and managed online initiatives including: email marketing campaigns with metric tracking and analysis (CRM), QR code promotions, online newsletter branding, wine club marketing, wine club development, ecommerce development, website development, database management, Web 2.0 and social media development (176% growth), Facebook development (257% growth), online advertising development with ROI analysis (287% growth), mobile marketing, keyword analysis and placement, SEO, SEM, Google Analytics, Google AdWords and database opt-in programs (448% growth). Increased revenue in direct-to-consumer (DTC) growth channels (384% growth) including: strategic partnerships with Napa Valley Vintners, Legendary Napa Valley, Downtown Napa - DoNapa, CANVAS, and developed concierge relationship programs. Developed a national marketing campaign that produced targeted leads for the national distribution growth channel. Acquired over 300 leads from wholesalers/retailers with the acquisition of new distributors nationwide; there was substantial revenue growth of this channel (340% growth). Implemented and developed: radio campaigns and mass media opportunities, public relations and editorial content submission with advanced copy writing. A team leader that thrives on achieving goals with a proven record for increasing sales and driving revenue through multiple channels: $10,500,000+ Revenue in 2011.

• 

  CHEERS! ST. HELENA

  • Marketing Consultant | Event Manager

    • Mar 2010 - Aug 2010

    Coordinated, strategized, managed, and implemented the month to month marketing, data management, and distribution plan, of print and online promotion for the Cheers! St. Helena and Cheers to Taste Socials and Events. These events attract 3,000+ attendants, 100 Vintners, 50 Merchants, and Corporate Sponsors every 1st Friday of each month in Downtown St. Helena. The day of the event, I managed over 60+ Staff, including a Crew Coordination to set up, maintain, and breakdown the essential equipment and overall event design. Includes management experience, operational expertise in catering and banquets, special events coordination and execution, a familiarity with wines, and creating an environment of casual yet elegant and definitely memorable events for discerning guests. Worked in conjunction with over 50 Luxury Brand Wineries.

• 

  Constellation Wines – Ikon Estates

  • St. Helena, CA

  • Freelance Graphic Designer | Business Developer

    • 2009 - 2010
    • St. Helena, CA

    Assisted Creative Department with wine label scans and image manipulation. Performed expert level color balance and adjustments in Photoshop CS4. I also assisted the Education Department with CSS, Spreadsheets, and Data Entry in Microsoft Excel for the mobile website and sales communication. The web site listed below facilitates sales, marketing and promotion for Sales Representatives. I aided in the development of: http://www.aowmobile.com/

• 

  Napa Pizza, Wine Culture & Cuisine

  • Greater San Diego Area

  • Marketing Director | Restaurateur/Co-Owner

    • 2006 - 2009
    • Greater San Diego Area

    Implemented a multi-faceted marketing campaign by utilizing company’s database and creating loyalty programs. Developed innovative branding techniques for repeat business and increased volume sales DTC. Created and designed: wine list, wine marketing collateral, website, restaurant menus, online presence and brand packaging. Responsible for Wine POS Materials, Social Media Networking, Online Advertising, Wine Sales, Wine Event Coordination, Special Event Catering Management, Database Management (Constant Contact), Direct Mail, Brochures, Flyers and all other marketing/sales strategies. Direct Wine Experience from the restaurant includes: Tasted 15 wines every month with Account Executives and Sommeliers on a bi-weekly basis. Contrasted, compared and analyzed wines every month from over 10 countries, small lot production and high volume production. Hosted monthly wine tastings and food pairing events and designed the wine list accordingly. Implemented the promotion and event, “Wine Flight Nights” which increased (BTG) By the Glass Sales and produced a 150% increase in profit from overall luxury wine sales.

• 

  Windsor Capital Mortgage/Pacific Real Estate Network

  • Mission Valley, CA

  • Marketing Director | Sales Director

    • 2001 - 2006
    • Mission Valley, CA

    Worked directly with the CEO and Sales Consultant to develop a successful Marketing campaign with a monthly budget allocation of $50,000. Supported and facilitated development and implementation of section business/marketing plans. Responsible for organizing client relations including: Client satisfaction surveys and special trade show events. Lead public relations and event management efforts by working closely with the PR group to develop consumer referral programs. Coordinated compliance and corporate legalities while developing Ad copy. Developed multi-media platforms and rendered copy for radio ad campaigns. Analyzed ROI and allocation of direct mail programs, magazine ads, and local publications. Implemented a Direct Mail powerhouse program with the LA Times. Managed Direct Mail Action Calendar, developed creative, and organized printing and mail house coordination. Managed external list acquisition and creative execution. Provided input into the development of marketing strategies, and developed the strategic marketing direction for the US market, including creating annual marketing plans. Increased monthly income revenues 120% in the first quarter while decreasing marketing costs through contract negotiations. Succeeded in vigorous execution of multiple brand initiatives and new product introductions at both the local and regional levels, across all trade channels. Dominated Direct to Consumer Sales in the Real Estate and Mortgage Market, and maximized company to second largest Mortgage/Real Estate Broker in California: $23,000,000 Quarterly Revenue Average.