I’m Edward Snider, currently based in Lancaster, Pennsylvania. With a robust background in market research and analytics, I have honed my skills in quantitative and qualitative research, customer insight, and marketing strategy throughout my career. I hold a BA in Psychology with a minor in Philosophy from Gettysburg College, complemented by graduate-level courses in statistics from the University of Pennsylvania. Over the past decade, I've held senior leadership roles, such as Senior Director at Adelphi Research and Vice President at Lieberman, Inc., where I led diverse teams and managed impactful research projects. My expertise spans digital strategy and advertising research, allowing me to effectively communicate complex research findings to varied audiences. I am passionate about leveraging data to drive strategic decisions and enhance customer understanding.