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Bio

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Edith Ackerman is a seasoned marketing professional with extensive experience in integrated marketing, strategic planning, and leadership. She has held various roles at top companies, including Liberty Mutual Insurance, Blue Cross Blue Shield of Massachusetts, and Tufts Health Plan. Edith has a Master of Arts degree from Brown University and has completed executive education programs at Babson College and Weatherhead Executive Education. She is certified in data visualization, coaching, and change management.

Credentials

  • Data Visualization: Best Practices
    LinkedIn
    Feb, 2021
    - May, 2026
  • Weatherhead Executive Education: Foundations of Coaching Certificate
    Weatherhead Executive Education
    Feb, 2021
    - May, 2026
  • Prosci® Certified Change Practitioner
    Prosci
    Mar, 2015
    - May, 2026

Experience

  • Mass General Hospital
    • Boston, Massachusetts, United States
    • Communications Manager, McCance Center for Brain Health
      • May 2021 - Jan 2023
      • Boston, Massachusetts, United States

      Responsible for integrated communications strategy and programs to raise awareness of and support for the Center’s mission to identify the indicators of brain health and related interventions, as well as ways to bring brain care into primary care practice. Partnering with MGH Development, Marketi...

    • United States
    • Insurance
    • 700 & Above Employee
    • Senior Internal Communications Leader, Global Technology
      • Sep 2017 - Jan 2021

      - Orchestrated a global communication strategy; created a budget to expand global communications to reach every employee at every level in 15 countries across four continents speaking eight languages. - Partnered with the global CIO and regional CIOs to plan execute a unified global plan with three related regional strategies, including quarterly global town halls, monthly videos messages, monthly CIO email newsletters (translated into eight languages), monthly manager meetings, internal social media and blogs, and external social marketing to support recruiting.- Won enterprise accolades for organizing first-ever Liberty Mutual global town hall, first ever translated newsletter.- Managed creative process working with internal resources and external vendors to develop branding for Technology to reflect the new global team, and echo the new enterprise branding. Tested effectiveness of new brand and pitched options to the CIO.- Drove double-digit increases in employee satisfaction engagement indices in 2019 (+19pts) and 2020 (+23pts).- Leveraged monthly pulse surveys and annual employee opinion survey to measure success; employee net promoter score increased 60 pts during 2020.- Nominated to lead enterprise-wide Women@Liberty employee resource group communications (volunteer).

    • Internal Communications Consultant, Commercial Insurance
      • Sep 2014 - Sep 2017

      - Created and executed 40+ unique communication strategies, often running multiple plans concurrently and singlehandedly, to drive lean transformation (Liberty Management System) across the enterprise.- Developed and pitched a comprehensive plan to executive leadership team to conduct local, on-site programs in 20+ cities, including training and executive messaging via videos, emails, and town halls.- Led the digital strategy evolution, including day-to-day management of the intranet and internal social platforms.- Consulted on broader corporate communication strategies for Diversity, Equity and Inclusion (DE&I), Corporate Philanthropy, Social Responsibility and other enterprise-wide campaigns.

    • Program Manager
      • Feb 2012 - Sep 2014

      - Created and executed 40+ unique communication strategies, often running multiple plans concurrently and singlehandedly, to drive lean transformation (Liberty Management System) across the enterprise.- Developed and pitched a comprehensive plan to executive leadership team to conduct local, on-site programs in 20+ cities, including training and executive messaging via videos, emails, and town halls.

  • Healthcare
    • Boston, Massachusetts, United States
    • Marketing Consultant
      • Nov 2010 - Feb 2012
      • Boston, Massachusetts, United States

      - Pitched and executed a plan to North Shore Medical Center (Beverly, MA) leadership to rebrand their annual cancer fundraiser and target new audiences using social media, in partnership with on-site team.- Created a marketing strategy for the Maricopa County (AZ) health network working with Free...

  • Blue Cross Blue Shield of Massachusetts
    • Boston, Massachusetts, United States
    • Senior Manager, Marketing Communication and Brand Management
      • Jul 2008 - Nov 2010
      • Boston, Massachusetts, United States

      - Managed team of consultants producing 30+ strategic marketing and communication plans and 1,000+ unique projects annually; managed project budgets and timelines, set individual and team objectives, was responsible for hiring and ongoing annual performance reviews. - Launched new websites: membe...

  • Tufts Health Plan
    • Boston, Massachusetts, United States
    • Director of Marketing
      • Mar 2003 - Jul 2008
      • Boston, Massachusetts, United States

      - Managed $11m budget and 13 staff. Led advertising, brand management, events, sponsorships, creative team, and marketing communication functions. Full oversight of websites for members, physicians and brokers.- Developed and executed channel strategies for one million members, brokers, employers...

  • Massachusetts General Hospital
    • Boston, Massachusetts, United States
    • Director of Annual Fundraising and Communications
      • 2000 - 2003
      • Boston, Massachusetts, United States

      • Managed donor-marketing campaigns for the Annual Fund—web, print, events.• Raised $1m in 2002—largest-ever Annual Fund total to-date.• Built first website to market hospital development program and accept gifts online.• Wrote and produced annual “Honor Roll” featuring donor stories and financia...

  • Tufts Health Plan
    • Boston, Massachusetts, United States
    • Manager, Corporate Communications (Internal Communications)
      • 1997 - 2000
      • Boston, Massachusetts, United States

      Established first Tufts Health Plan Corporate Communication department for internal communications. Build function reporting directly to CTO; partnered with the leadership team to drive employee engagement through significant growth as the company doubled in size and moved corporate headquarters....

  • Simmons University
    • Boston, Massachusetts, United States
    • Director of Alumni Relations
      • 1996 - 1997
      • Boston, Massachusetts, United States

      Supervised six staff and $4m budget for reunion and alumni programs. Managed president’s inaugural cross-country tour to 26 cities in one year. Led strategic communication to increase alumni engagement and contributions. Built first alumni online community.

Education

  • Brown University
  • 2010 - 2010
    Babson College
  • The College of Wooster
  • IES Abroad
  • Shaker Heights High School

Suggested Services

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Industry Focus. “Marketing and Advertising”

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