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Edgardo López Huerta is a seasoned marketing professional with 21 years of experience in developing and implementing successful marketing strategies for top brands. He has worked with prominent clients such as Gatorade, PepsiCo, and Tequila Sauza, and has held various leadership positions including President & Chief Creative Officer at MISHTECH.

Credentials

  • ICPA
    AMAP
  • Mentoring Digital Certification
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Experience

  • MISHTECH
    • Mexico
    • President & Chief Creative Officer
      • Sep 2002 - Present
      • Mexico

      Advertising agency. Marketing strategies and communication process by linking the brand identity with the consumer. Working with Brand, Strategic Planning, Media, Technology and Business Development to shape new opportunities.WWW.MISHTECH.COMRecent Clients:Gatorade, PepsiCo, (2001 - to date)Lala, marketer of milk-derivates, (2006 – to date)Dow AgroSciences, (2008 – to date)Tequila Sauza, Beam Global, (2009 – to date)Avixis, Galderma Mexico, (2007 – 2009)Rancho Natura, PepsiCo, (2009 – to date)Propel Active Water, PepsiCo, (2002 – 2007)Power of one, PepsiCo, (2006 – to date)GEPP, PepsiCo, (2009 – to date)Rodo Padilla, artist, (2007 – to date)Mary Nevárez, Stylist guide, (2010 – to date)Galerías 360, Shopping mall, (2008 – 2009)Integra LA Services, PR J.Holdings, (2007 – 2008)Hershey, Mexico, (2008)FIL (Guadalajara International Book Fair), (2006 – 2007)Cemex, (2002 – 2006)Campari Mexico, Central America & Caribe, (2009-2012)CONTPAQi (2011- 2013)Sánchez y Martín, marketer of soaps and detergents, (2009 – 2013)Kellogg Company México, Zucaritas (2010-to date)

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    • Mexico
    • Business Mentor
      • Jan 2019 - Present
      • Mexico

      Creemos firmemente que ayudar a construir casos de éxito permite el desarrollo de empleos, mejora la calidad de vida y hace más competitivo a nuestro país. Transformamos a México impulsando el crecimiento de sus empresas

    • Director General Creativo de MISHTECH GROUP
      • Oct 2016 - Present
      • Mexico

      Agencia creativa que utiliza el poder del marketing para contribuir en el crecimiento y desarrollo de marcas y negocios. MISHTECH® crea ideas poderosas para conectar oportunidades, ayudando a nuestros clientes a que logren expresar el máximo potencial en lo que hacen, y esto les permita alcanzar mejores resultados de negocio. En lo que hacemos estamos seguros que las marcas y negocios pueden expresar su máximo potencial. MISHTECH® EXPRESA TU MÁXIMO POTENCIAL.MISHTECH® MISHTECH AGENCIA GANADORA EFFIE AWARDS MÉXICO 2017Categoría: AlimentosCliente: Leche San Marcos

    • Mentor
      • Jul 2013 - Present

      Through a series of programs and services designed to increase access to talent, capital and markets, Endeavor equips entrepreneurs with the resources needed to succeed.Provide ongoing one-on-one support. Mentors are selected from Endeavor’s active global network and are matched based on the entrepreneur’s goals, needs and interests. Mentor relationships are continuous and provide entrepreneurs with inspiration and support.

    • President of AMAP OCCIDENTE (Mexican Association of Advertising Agencies)
      • Feb 2011 - Jun 2021

      Desarrollar y mantener el más alto estándar de las prácticas profesionales y éticas en la Industria de la Comunicación de Marketing y procurar el reconocimiento del valor y aportación de las ideas a través de su justa compensación.Los Socios AMAP se comprometen a promover y respetar los valores que garantizan la más alta calidad profesional y de servicio en beneficio del gremio, de sus clientes, de la sociedad y del desarrollo del país.

Education

  • Tecnológico de Monterrey

Suggested Services

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Industry Focus. “Advertising Services”

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