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Bio

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Eddie Wilkes is a seasoned marketing professional with extensive experience in various industries, including hospitality, retail, and sales. He has held leadership roles in companies such as Heritage Sleep Concepts, Add Ink Online, Expo2Go, Earth Friendly Imprints, Fraenkel Company, Richards Appliance, Tennessee Army National Guard, Sears Roebuck and Company, and Schroders Garden Center. With a strong background in marketing strategy, leadership, and customer service, Eddie is well-equipped to drive business growth and success.

Experience

  • Heritage Sleep Concepts
    • Rome, Georgia, United States
    • Hospitality Mattress Specialist
      • Jan 2024 - Present
      • Rome, Georgia, United States

      I am excited to announce that I have accepted a position in the Hospitality Mattress Division of Heritage Sleep Concepts in Rome, GA. Heritage Sleep Concepts is a 5th-generation company that has been building mattresses for over 100 years. In my new role, I will work with hotels, resorts, cabin rentals, and senior living facilities to provide the best sleep solutions for their guests and residents. I am thrilled to be a part of such a reputable and established company, and I look forward to contributing to their continued success.

  • Add Ink Online
    • Chattanooga, TN
    • Business Owner
      • Aug 1995 - Present
      • Chattanooga, TN

      Add Ink Online offers a cutting-edge array of product lines involving throw pillows, duvet covers, pet beds, shower curtains, wall tapestries, vinyl and retractable banners, backdrops, and just about any other home office decor product you can think of!

    • Business Owner
      • Aug 2018 - Present

    • Owner
      • Jan 2012 - Present

      We specialize in Expo-2-Go products that enable you to showcase your message anywhere. Our Retractable Banner Stands are perfect for Trade Shows, Lobbies, and Point-of-Sale Displays. They work well for Conventions, Sales and Marketing Campaigns, School and Athletic Events, and Community Programs. Consider your Trade Show Exhibit as a stage set for your brand. Retractable Banner stands are an extremely user-friendly and versatile marketing or informational display style. You can use our banners for trade shows, brand building, event signage, retail store displays, shopping malls, presentations, press conferences, or any temporary display.

    • Owner
      • Jan 2008 - Present
      • Hixson, TN

      MISSION STATEMENTThe highest quality promotional materials with the lowest possible impact on the environment: that’s our mission at Earth Friendly Imprints. We offer unique, environmentally responsible promotional marketing solutions that will help get your brand noticed—and also help save the planet. Together we can do our part to encourage social and environmental responsibility.

  • Fraenkel Company
    • Olive Branch, MS
    • Manufactures Rep/National Account Manager
      • Aug 1991 - Jun 2009
      • Olive Branch, MS

      As a regional sales representative, I worked for Fraenkel Wholesale and Englander Bedding, covering North Georgia, North Alabama, and East Tennessee. Later, as a National Accounts Manager at The Furniture Markets in High Point, NC, Tupelo, MS, and Las Vegas, NV, I was responsible for sales, marketing, and account development for Buying Groups nationwide. My success in handling large-scale responsibilities earned me the trust of my colleagues. I attended industry trade shows and conferences to connect with potential customers. I proactively researched potential and new customers, prioritizing a tailored approach to our business relationship based on their unique needs and financial considerations. I collaborated with merchants and management to revamp displays, which boosted product exposure at a retail level. Additionally, I processed custom orders and sent details to manufacturers for fulfillment.

  • R & R TV and Appliance
    • Chattanooga, Tennessee, United States
    • Retail Sales Manager and Sales Trainer
      • Sep 1985 - Jul 1991
      • Chattanooga, Tennessee, United States

      Maintained high store standards in merchandising, security, and visual presentation.Collaborated positively with peers and other staff to maintain a friendly, supportive, cooperative work atmosphere.Built life-long and job-specific skills in employees using special training classes.Forecasted sales, inventory demand, and labor requirements and developed an annual budget and operational plans.

  • Richards Appliance
    • Chattanooga, Tennessee, United States
    • Appliance Sales Consultant
      • Aug 1981 - Aug 1985
      • Chattanooga, Tennessee, United States

      Met customers' needs by locating merchandise within the store, warehouse, or directly from manufacturers.Increased sales of household appliances with improved customer relations and expert product knowledge.Resolved customers' problems by working closely with manufacturers, vendors, and contractors.Managed department inventory, restocked merchandise, cleaned aisles and submitted new purchase requests.

    • 13A10
      • Jan 1971 - Dec 1979

      Two months of Basic Training Fort Campbell, KYBasic training teaches teamwork, discipline, weapon handling, rappelling, and march. The work is physically and mentally demanding. You experience stress, and you’ll test your limits.Two Months of AIT Field Artillery School at Fort Sill, Oklahoma.In the summer of 1973, I attended the Tennessee National Guard NCO academy at Fort McClellan, Alabama.

    • 13A10
      • Jan 1971 - Dec 1979

      Two months of Basic Training Fort Campbell, KYBasic training teaches teamwork, discipline, and how to handle a weapon, rappel, and march. The work is mentally demanding. You experience stress, and you’ll test your limits.Two Months of AIT Field Artillery School at Fort Sill, Oklahoma.In the summer of 1973, I attended the Tennessee National Guard NCO academy at Fort McClellan, Alabama.

  • Sears Roebuck and Company
    • Chattanooga, Tennessee, United States
    • Retail Specialist
      • Jan 1972 - Dec 1977
      • Chattanooga, Tennessee, United States

      First-year as Warehouse AssociateReceived, staged, and stored incoming merchandise.Moved large quantities of merchandise using forklifts, dollies, and hand trucks.Second Year Moved to the main store as assistant division Manager. Third Year transferred to new North Gate Mall as Division Manager over Home Improvements.Fifth-Sixth-year transferred to satellite store as Appliance & TV salesman.

  • Schroders Garden Center
    • Chattanooga, Tennessee, United States
    • Garden Center Assistant
      • Aug 1969 - Dec 1971
      • Chattanooga, Tennessee, United States

      Helped customers select ideal plants for home and business locationsI have maintained healthy plants by fertilizing, preventing diseases, and removing pests.Operated irrigation equipment and maintained presentable grounds with regular cleaning and landscaping.

  • Howard Johnson
    • East Ridge, Tennessee, United States
    • Bellman and Soda Jerk
      • Jan 1967 - Jun 1969
      • East Ridge, Tennessee, United States

      Soda Jerk: I worked at the HoJo soda fountain, mixing ice cream sodas to orderBellhop:Opened doors, welcomed guests to the hotel, and assisted with luggage transfer.Helped guests find rooms and transport baggage by hand or with wheeled carts.

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Industry Focus. “Retail”

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