Okay, let’s tackle this. So Eddie has 24 years of experience in small business management, which is a significant amount of time. However, his experience is mostly in a single company, 365 Access Control, which might limit his exposure to different industries and markets. His skills in marketing, web design, and online advertising are in demand, but the rates for these skills can vary widely depending on the location, industry, and level of experience. Considering he is based in Western Cape, South Africa, I would estimate his rate to be on the lower side compared to what I would expect in the US or Europe. Maybe around $75 per hour, considering his experience and skills, but also keeping in mind the local market conditions.