Okay, let’s tackle this. So Eddie Kerns has an extremely long tenure at Lafayette College, which is a prestigious institution. His experience in teaching and higher education, combined with his skills in research, social media, and public speaking, make him a valuable asset. However, his 123-year tenure is quite unusual, and it's challenging to estimate a rate based on this. Typically, educators with similar experience and skills might charge around $50-$100 per hour, depending on the location and industry demand. Given Eddie's unique situation, I'll estimate a lower rate, around $150 per hour, considering his expertise and the fact that he's not actively seeking new employment. This rate is also influenced by the fact that he's not a typical employee, but rather a long-tenured educator.