Experience

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  Cargo Equipment Corporation

  • Huntley, Illinois

  • Director of Marketing

    • Sep 2016 - Present
    • Huntley, Illinois

    NetSuite Administrator and SuiteCommerce Advanced expertDigital marketing, E-mail marketing, Social marketing, Content marketing, Inbound marketing, Customer research

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  Birdfreak.com

  • Illinois

  • Bird Conservation Marketer

    • Dec 2006 - Present
    • Illinois

    Promote bird conservation and the joy of birding.• Reviewed over 100 natural history and bird-related books by building a partnership with several publishers• Persuaded Swarovski Optik to partner with in order to promote optics• Consulted with several national conservation organizations including Cornell Lab of Ornithology, National Audubon Society, and The Nature Conservancy• Built a community of birding enthusiasts from all over the world• Researched unique nature-related topics to promote to online community• Launched new outdoor products from partner companies• Drafted over 1,500 articles aimed at increasing awareness and involvement in birding and conservation

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  Rockford Systems, LLC

  • Rockford, IL

  • Marketing

    • Jul 2003 - May 2016
    • Rockford, IL

    Marketing assistant:• Managed Google AdWords campaigns• Responsible for search engine optimization for all company Web sites• Administered Google Analytics data• Reported Analytics data to direct marketing objectives• Communicated redesign of company Web site• Contributed code and database work on new Web site• Initiated the creation of company blog• Designed page layout for product catalogs, brochures, manuals, and online marketing materials• Edited copy for catalogs, brochures, Web site, and other materials• Lead photographer of products and marketing materials• Created safety seminar blog• Designed two dozen mini-sites to increase brand awareness and drive traffic to main Web site• Implemented and managed Amazon sales channel• Trained colleagues in use of Excel, Photoshop, InDesign, and other software• Proposed new product lines• Investigated new and emerging markets• Executed all e-mail marketing campaigns and managed customer mailing lists• Created interactive forms with Adobe Acrobat Pro