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Edana Spicker is a seasoned life coach, real estate expert, and marketing professional with a background in communication science and public relations. She has 21+ years of experience in various roles, including coaching, real estate sales, marketing, and public relations. Edana holds a Bachelor of Arts degree in Communication Science and has received training in coaching, non-profit management, and diversity initiatives.

Experience

    • Life/Work Coach

    • Life/Work Coach
      • Jan 2013 - Present
      • Virtual

      I help people clarify what they want in their life and work and take steps to get it. When you are aware of your natural strengths it is easier to face challenges, adapt to change, enjoy transitions and achieve positive, tangible results.This comment from an aspiring professional stuck in a dull job makes my heart sing: "Thank you once again for providing such constructive feedback. I've said this several times and I'll say it again; you've been a tremendous help to me on my professional journey. I wonder where I'd be mentally and in my career if I hadn't met you! I am so grateful for your presence in my life!"

  • Modern Nest Group - Compass Real Estate
    • Greater Boston: Jamaica Plain, Roslindale, Hyde Park, West Roxbury, Brookline +
    • Residential Real Estate Sales Agent + Coach
      • 2003 - Present
      • Greater Boston: Jamaica Plain, Roslindale, Hyde Park, West Roxbury, Brookline +

      I draw upon my training as a coach and licensed residential real estate agent to help people move in to the living space and life they envision. My trademark is my tenacity and commitment to ensuring my clients make informed decisions. I'm an experienced negotiator who has honed the skills to expertly manage projects so my clients can relax and focus on moving on.I've negotiated and overseen dozens of complex residential property transactions. I am an expert at orienting first-time home buyers, bringing a qualified team of advisors together and bringing buyers and sellers together. I've coached agents on improving networking skills and knowledge of industry tools. I've written and produced online and print marketing materials for several agencies and been responsible for oversight of promotional events and grand openings for boutique agencies and franchises.

    • Accounts Manager
      • Apr 2018 - Feb 2019

      I helped Dr. Deborah Teplow, an expert in how people learn and change behaviors to improve their lives, at Institute for Wellness Education, promote a strengths-based, social-emotional learning program for teenagers called Wellness 101. Please feel free contact me for more information. Here's a summary below:Students who have completed Wellness 101 report increased self-awareness, an uptick in confidence, improved communication, more satisfying relationships, better diet/exercise and self-care habits and even lower stress levels due to improved self-management skills and clearer decision making.Wellness 101 is a comprehensive, evidence-based online program designed to help students build skills so they can more easily reach their full potential and succeed in school and into adulthood. The courses are supplemented by interactive journaling proven to optimize social, emotional, physical/nutritional and even financial well-being. The curriculum is comprised of eight units designed to foster resiliency, self-reliance and a healthy, positive mindset.

    • Content Editor + Writing Coach
      • Aug 2013 - Aug 2015
      • Virtual

      Content editor for Wordpress food blog launched by accomplished recipe developer and contributing editor at America's Test Kitchen. Collaborated on naming and tagline: Making What Matters.

  • Loring-Greenough House
    • Jamaica Plain, MA
    • PR Consultant + Venue Sales
      • Jun 2010 - Jun 2013
      • Jamaica Plain, MA

      Working in close collaboration with key members of the board of directors, I developed a private functions rental business to stimulate an earned revenue stream that exceeded ambitious projections. Directed reorganization and updates including furnishings to attract customers and gradually triple fees. Edited detailed contracts, vetted and set guidelines for vendors, wrote job descriptions, prepared orientation guidelines, recruited and trained staff, wrote/edited and produced promotional materials. Initiated a blog, JP Vows, and organized The Wedding Party, a co-promotion with top wedding industry pros, to unveil the historic house as a private functions venue. Attended New England Museum Association conference on adapting historic buildings and museums for private functions use.Volunteered as publicist for first major fundraiser. Wrote press materials and solicited media coverage. Consulted on branding and tagline (Preserve this Place) and produced invitation with development committee and designer. Greeted VIPs, donors and members during the event.

  • Edana reps
    • Greater Boston Area
    • Artist Representative
      • Mar 1995 - May 2005
      • Greater Boston Area

      Represented select group of commercial photographers and illustrators to the design, advertising and publishing community. Identified prospects, presented portfolios and pitched new business. Produced detailed estimates and shoots. Consulted on portfolios, acted as photo editor and coached artist/entrepreneurs on communication, differentiation and business goals. Hosted several promotional art exhibitions of commercial art and design including Poster Boys, featuring works by four of Boston’s top graphic artists. Collaborated with graphic designer on award-winning identity. Invited to be interim art buyer for advertising agency client.

  • First Night Boston
    • Greater Boston Area
    • Managing Editor
      • Aug 1992 - Jan 1993
      • Greater Boston Area

      Unified a broad advertising campaign for citywide arts celebration. Developed the program guide with a unique comic book theme featuring an original superhero character named Art. Conducted consensus-building sessions to ensure the guide satisfied all stakeholders including major sponsors. Collaborated with designer, supervised copyeditor and printer. Saved organization $10,000 on print costs.

  • Dance Umbrella
    • Greater Boston Area
    • Director of Marketing & Public Relations
      • Aug 1987 - Jun 1992
      • Greater Boston Area

      Wrote and produced integrated marketing campaigns and cultivated intensive media coverage. Collaborated with development team on membership tiers and fundraising events including negotiating corporate and media sponsorships for post-performance benefit gala at the Wang Center for the Performing Arts featuring the premiere of the White Oak Dance Project, a collaboration by Mark Morris and Mikhail Baryshnikov. Promoted audience-building education/outreach events. Established time lines, defined complex schedules and designed and monitored budgets. Oversight of membership and box office staff, interns, coop students, volunteers and advisory committee members.

    • Publicist
      • May 1986 - Sep 1986
      • Berkshires

      Wrote and disseminated press materials to generate media coverage, hosted press representatives, oversaw volunteers, lead tours of the theatre and grounds and assisted in theatre house management.

Education

  • 1979 - 1983
    The University of Connecticut
    Bachelor of Arts, Communication Science
  • 1989 - 1990
    National Endowment for the Arts
    Arts Administration Leadership and Diversity Training, Advancement Grant Program
  • 2015 - 2015
    The Coaches Training Institute
    Co-Active Coaching Fundamentals, Career and Life Coaching
  • 2015 - 2016
    Goal Imagery Institute
    Certified Holistic Life and Career Coach, Life/Work

Suggested Services

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Industry Focus. “Human Resources and Staffing”

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