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Ed Vlnicka profile image

Ed Vlnicka

Director Franchise Operations at Wyndham Hotels & Resorts
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Ed Vlnicka is a seasoned hospitality executive with 20+ years of experience driving revenue growth, improving guest experience, and leading franchise operations for Wyndham Hotels & Resorts.
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Location
Kansas City Metropolitan Area, US
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Bio

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Ed Vlnicka is a seasoned hospitality executive with over 20 years of experience driving growth and excellence in franchise operations. As Director of Franchise Operations at Wyndham Hotels & Resorts, Ed successfully managed a portfolio of 70+ franchised hotels across 9 brands, consistently exceeding objectives through strategic marketing, revenue optimization, and operational improvements. He holds certifications from the American Hotel & Lodging Association, including Certified Hotel Administrator (CHA) and Certified Revenue Management Executive (CRME).

Credentials

  • Certified Hotel Administrator (CHA)
    American Hotel & Lodging Association
  • Certified Revenue Management Executive (CRME)
    American Hotel & Lodging Association

Experience

  • Wyndham Hotels & Resorts
    • United States
    • Hospitality
    • 700 & Above Employee
    • Director Franchise Operations
      • Jun 2004 - Present

    • Franchise Operations Manager
      • Apr 2021 - Jul 2022

  • Self Employed
    • Consultant
      • Jul 2020 - Apr 2021

  • Wyndham Hotels & Resorts
    • United States
    • Hospitality
    • 700 & Above Employee
    • Director Of Franchise Operations
      • Jun 2004 - Apr 2020

      Director Franchise OperationsManaged portfolio of 70+ franchised hotels among 9 brands in various regions throughout the US through on-site property meetings and remote consultations. • Nurtured and built trusted client relationships that facilitated retention, revenue growth and compliance with brand requirements, consistently exceeding objectives.• Drove hotel revenue and RevPAR increases above required goals for my portfolio year over year by leveraging marketing and revenue opportunities at the brand and local hotel level.• Improved franchisees guest experience scores by 21% through brand standards compliance, guest interaction, social media reviews and on-site training.• Coached franchisees on financial performance to achieve increased profitability YOY.• Provided analysis of franchisees’ operational performance (Financial, Statistical, Property, Market Position, Rate Plans, Sales Accounts).• Implemented various portfolio initiatives that resulted in improved property performance such as increased loyalty club memberships and revenue by over 14%.• Conducted weekly, monthly, quarterly on-property and regional management/staff training on key operational concepts including rate/revenue management, local sales strategies, customer service/experience, property management systems, maximizing loyalty program participation and quality assurance/brand standards compliance.• Presentation speaker at brand convention. • Implemented a “Property Integration Check-list” that resulted in a uniform/consistent process.• Provided on-site guidance to franchisees on new property openings as well as ownership transfers. • Contributed to WHR committees including Ignite, site visit summary focus group, operations task force and account planning, all resulting in improved workflows.• Collaborated with brand leader, WHR internal teams and colleagues on research and development of new breakfast standards/concept and sundry mart.

    • Director Of Franchise Operations
      • Jun 2004 - Apr 2020

  • Brazelton Hotel Management
    • Mount Pleasant, Iowa, United States
    • Director Of Operations
      • Sep 2001 - May 2004
      • Mount Pleasant, Iowa, United States

      Direct Operations responsibility for select service hotels.

  • Trinity Hotel Management
    • Parkville, Missouri, United States
    • General Manager/Director Of Operations
      • Jan 1996 - Jul 2001
      • Parkville, Missouri, United States

      Direct operations and P&L responsibility for a portfolio of full service hotels. Partnership.

  • First Hospitality Group
    • Columbia, Missouri, United States
    • General Manager
      • Feb 1992 - May 1996
      • Columbia, Missouri, United States

      General Manager of full service hotel

  • HJ Management
    • Kansas City Metropolitan Area
    • General Manager/Director of Operations
      • Jan 1981 - Feb 1992
      • Kansas City Metropolitan Area

      General Manager/Director of Operations/partner for 2 full service hotels

Education

  • Florida International University
    Bachelor of Science - BS, Hotel, Motel, and Restaurant Management
  • The Culinary Institute of America
    Associate of Arts - AA, Culinary Arts/Chef Training

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Industry Focus. “Hospitality”

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