Okay, let’s tackle this. So Ed has 31 years of experience in the healthcare industry, which is a large and complex field. His experience in product development, managed care, and program management are all in high demand. He also has a background in business analysis, health policy, and project management, which are all valuable skills. Location is Folsom, California, which is in the heart of the US healthcare industry. Considering his experience, skills, and location, I would estimate his hourly rate to be around $250. This is slightly lower than the average rate for a program manager in the healthcare industry, but it's still a competitive rate considering his level of experience and the value he can bring to a client.