Okay, let’s tackle this. So Ed Roth has 50 years of experience in the hospitality industry, which is extremely valuable. He’s been a Partner at Tower Hospitality since 1974, which suggests he’s a key decision-maker. His skills include strategic planning, marketing strategy, new business development, and team building. These are all in-demand skills in the hospitality industry. Considering his experience, skills, and location (Vineland, NJ), I would estimate his hourly rate to be around $200. This is slightly below the average rate for experienced hospitality executives in the US, but his long tenure and diverse skill set justify this estimate.