Okay, let’s tackle this. So Ed O'halloran has a mix of skills, but none are particularly in demand or high-paying. Food safety and sanitation are important, but they're not typically billed out as services. Team building and customer service are valuable, but they're often included in a restaurant manager's role. Menu development is a skill, but it's not something that can be monetized on its own. Considering his experience and skills, I'd estimate an hourly rate of $25, which is on the lower end of the spectrum for restaurant professionals. Maybe he could charge more if he specialized in a high-demand area like catering or nutrition, but based on the skills listed, $25 seems reasonable.