Experience

• 

  Unibet

  • Wimbledon

  • Head of UK sportsbook marketing & product

    • Dec 2012 - Present
    • Wimbledon

    Responsible for Unibet's UK sportsbook marketing - primarily developing and implementing the re-launch strategy, managing media partnerships and integrating the 'Armchair Experts' marketing campaign across platforms, including TV

• 

  888.com

  • Marketing and PR

    • Mar 2008 - Dec 2012

    March 2008 to Dec 2010 responsible for UK Marketing and PR of 888sport

• 

  Better

  • London

  • PR Consultant

    • Jan 2006 - Apr 2008
    • London

    Responsible for the PR and media launch of Ian Hogg's Better chain of betting shops; consumer, corporate and industry.

• 

  BGRF (British Greyhound Racing Fund)

  • London

  • Media consultant

    • Jul 2007 - Jan 2008
    • London

    Reporting to Lord Donoghue, Jim Cremin and Patrick Nixon, responsible for media relations activity on the independent review of greyhound racing in Great Britain which led to the formation of the GBGB, the Greyhound Board of Great Britain

• 

  WBX

  • London, United Kingdom

  • Marketing and PR consultant

    • Jul 2003 - Apr 2007
    • London, United Kingdom

    Helped launch WBX to market, responsible for its corporate image at exhibitions and through its communication with the betting and racing industries. Devised the WBX £1 million Triple Crown bonus and managed it's successful content system, WBX Insight

• 

  SPRC (Starting Price Regulatory Commission)

  • London

  • PR Consultant

    • Apr 2006 - Jan 2007
    • London

    Working for Chairman Lord Donoghue, responsible for consulting with the SPRC board and it's shareholders and ultimately preparing a final public document explaining the changes of how the starting price (SP) system had changed, and the reasons why it had changed. Subsquently responsible for media relations on the subject.

• 

  Premierbet

  • London, United Kingdom

  • Marketing and PR consultant

    • Apr 2002 - Jul 2006
    • London, United Kingdom

    Employed by Tony Bloom and responsible for the PR and marketing launch to market of this specialist niche football betting company. Thereafter, for driving new accounts and turnover through targeted marketing inititatives such as City events, promotions, targeting of high spend football bettors whose principal concerns were price and volume.

• 

  Attheraces

  • London, United Kingdom

  • Broadcaster

    • Apr 2002 - Aug 2003
    • London, United Kingdom

    Broadcast and researched for specific horse racing shows on Attheraces and SKY including form analysis and a viewer partcipation show which answered questions on horse racing betting

• 

  Betfair

  • London, United Kingdom

  • PR consultant

    • Apr 2001 - Jun 2001
    • London, United Kingdom

    Mark Davies employed me specifically to introduce Betfair and the concept of a betting exchange to the racing and sports editors in the UK

• 

  City Index

  • London, United Kingdom

  • Head of Marketing

    • Apr 2000 - Apr 2001
    • London, United Kingdom

    Responsible for all Marketing and PR at City Index, and launched City Markets, City Index's entrance into the Contract For Difference market (CFD's).

• 

  Ladbrokes

  • London

  • PR Manager

    • Apr 1995 - Apr 2000
    • London

    Ladbrokes PR manager in a busy press office and also their media spokesperson appearing in a number of newspapers and magazines and on a number of TV and radio shows as diverse as C4's Big Brother, Big Brother's Little Brother, Big Breakfast, Open University, BBC Breakfast, Radio 5 LIVE, and Richard & Judy.Areas covered from horse racing Levy, greyhound racing politics, who will win Big Brother, the Premier League, betting disputes, and at times working closley with the corporate relations team. During time at Ladbrokes responsible for all aspects at one time or another of PR including corporate, racing, sports, consumer.