Okay, let’s tackle this. So Ed Lynch has a broad set of marketing skills, but his experience is more on the management and business development side. Location is North Andover, MA, which is a smaller market. Marketing professionals with similar skills in smaller markets might charge lower rates. Considering his skills and experience, I'll estimate his hourly rate to be around $75, which is on the lower end of the marketing spectrum. This is because his skills are more general and not as specialized as those of a marketing manager or specialist. Some marketing professionals in similar roles might charge $100-$150 per hour, but Ed's broader skill set and smaller market location bring his rate down.