Okay, let’s tackle this. So Ed has 16 years of experience in digital marketing, which is a significant amount of time to develop expertise. His skills in social media marketing, online advertising, and creative direction are in high demand. He’s also led client services, which suggests strong project management and leadership skills. Location is Encinitas, California, which is a desirable location for marketing professionals. Considering his experience, skills, and location, I’d estimate his hourly rate to be around $150. This is slightly lower than what I’d expect for someone with 20+ years of experience, but still reflective of his expertise and the local market.