Okay, let’s tackle this. So Ed Butler has 18 years of experience as a furniture maker, which is a unique combination of skills. Skills like customer service, strategic planning, and team building are valuable, but not typically associated with furniture making. However, the fact that he has held this role for an extended period suggests a high level of proficiency. Considering the lack of technical skills like software development or engineering, his rate should be lower than that of a software engineer or a technical professional. A rough estimate for a non-technical professional with his experience would be around $25-$50 per hour. Since Ed is in a relatively small town in the US, his location might also impact his earning potential. However, without more information, I'll stick with the lower end of that range.