Okay, let’s tackle this. So Ed Bia has 18 years of experience in the arts and entertainment industry, which is a niche market. His skills in marketing strategy, public relations, and event planning are in demand. However, his experience is mostly in the non-profit and small business sectors, which tend to pay lower rates. Location is San Diego County, California, which is a relatively expensive area. Considering his skills and experience, I would estimate his hourly rate to be around $75, which is on the lower end of the spectrum for marketing professionals with similar experience. Some marketing managers in the San Diego area might charge $100-$150 per hour, but Ed’s background in the arts and non-profit sectors brings his rate down.