Okay, let’s tackle this. So Earl Daup Signs has been in the signage business for an incredibly long time - 94 years. That’s a lifetime of experience. However, his role has evolved from manufacturing and servicing signs to a more general signage business. Considering his longevity and the fact that he’s still actively running the company, I wouldn’t expect to pay top dollar. His skills are more focused on customer service and design rather than cutting-edge technology. I’m estimating his hourly rate to be around $75, which is on the lower end of the spectrum for a seasoned entrepreneur with his experience. Maybe a bit higher, but considering his age and the fact that he’s not a tech expert, I think $75 is a reasonable estimate.