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Experience

    • Head Marketing
      • Aug 2013 - Present
      • Gurgaon

      Marketing• New Business Line: - Participated in tech show in China, Korea and Taiwan. Identified right partners with synergy to get new business. Did market study to try new product and new segments.• Consolidation of OE Business: - Worked on penetration and exit strategy to make business valuable in long run. Re-pricing and negotiation to make business profitable in short term. From “-ve” growth to 25% CAGR in last 2 years with increased profitability by 70%.• Aftermarket Business: - Worked on TOC concepts to strategies the aftermarket penetration. Achieved the increase in the sales by 100% and profit by 300%. Strengthening of distributor network.Business Strategy & Control • Strategic Framework: - Made Mission, Vision and Business Plan statements. Did the analysis and business modelling to see the feasibility. Defined Business Score Card, Responsibility Matrix and KRA for the entire organisation.• Business Control Made P&L statement based on budget assumption and variance analysis. Monitored Business Score Card and KRA. KRA evaluationIT Initiatives: - SAP B1 implementation and integration with Business Score Card. SAP B1 integration with Power BI and Power Query for production planning, material management and loss control.  SAP B1 integration with time office software for productivity Monitoring.  SAP B1 integration with various tools for meeting and automating statutory/regulatory/business audit requirements like GST filing, TDS calculation, TS Audit and other customer specific audit requirement.

    • Chief Marketing Officer
      • Jun 2012 - Jul 2013
      • Pune

      Overall responsibility of Sales and Marketing Function

    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Senior Manager
      • Apr 2011 - May 2012

      Marketing for Key accounts.

    • Manager
      • Mar 2008 - Apr 2011

      Marketing for Key accounts.

    • manager
      • 2005 - 2008

      Responsible for setting up system and process for production planing and control.

    • 4th Engineer
      • Oct 1999 - Mar 2002
      • various

Education

  • 2003 - 2005
    IIT Bombay - Shailesh J. Mehta School of Management
    MBA
  • 1995 - 1999
    MERI, KOLKATA
    BE, Marine, Marine

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Industry Focus. “Motor Vehicle Manufacturing”

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